Senior Vice President, Marketing

NU Advisory Partners; United States; On-site; USD 200,000 - 250,000; Full time

Job summary

A leading executive search firm is seeking a Senior Vice President of Marketing to lead marketing strategy, brand positioning, and customer engagement. This role involves executing a high-impact marketing engine and aligning with sales and product functions. Ideal candidates will have extensive experience in B2B marketing and a passion for digital transformation. This is a full-time position based in the United States with a competitive salary.

Qualifications

• Extensive experience leading marketing in B2B environments with distributed sales channels.
• Skilled across digital disciplines including performance marketing, content, lifecycle, and analytics.
• Highly analytical and comfortable operating with accountability to clear ROI and growth metrics.

Responsibilities

• Develop and execute a comprehensive marketing strategy across digital and offline channels.
• Shape and evolve brand messaging to resonate across end customers and internal stakeholders.
• Lead digital platform upgrades, including website, paid media, automation workflows, and content marketing.

Skills

B2B marketing expertise

Digital marketing proficiency

Cross-functional leadership

Strong analytical skills

Brand messaging experience

Experience in private capital-backed environments

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce

Google Analytics

Job description

NU Advisory Partners has been retained on a search for a Senior Vice President of Marketing on behalf of a growth-stage B2B company undergoing commercial and operational transformation. This executive will lead all aspects of marketing strategy, brand positioning, digital modernization, and customer engagement. The role requires a results-driven, collaborative leader who can design and implement a high-impact marketing engine from the ground up.

As a core member of the executive team, the SVP will align marketing with sales, product, and channel functions to support expansion across both traditional and digital routes to market.

About NU Advisory Partners

NU Advisory Partners is an AI-native executive search and advisory firm specializing in senior executive, operating, and board roles, with deep expertise in private capital-backed environments.

We’re breaking the mold in an industry that hasn’t changed in decades, pairing a top-tier team with tech, data, and AI to make search smarter, faster, and built for how businesses move today. The result? A better experience for clients, candidates, and ourselves. With 2,000+ searches and deep industry expertise, we deliver high-touch service and leadership talent that drives long-term value.

Key Responsibilities

Growth Strategy & Brand Stewardship

• Develop and execute a comprehensive marketing strategy across digital and offline channels.
• Shape and evolve brand messaging to resonate across end customers, channel partners, and internal stakeholders.
• Implement customer listening tools, segmentation models, and performance analytics to inform campaigns and strategy.
• Lead digital platform upgrades, including the website, paid media, automation workflows, SEO, and content marketing.

Go-to-Market & Commercial Enablement

• Create targeted messaging and partner programs to support distributors and trade partners.
• Translate product features into clear customer value through campaigns, tools, and education.
• Equip commercial teams with collateral and enablement assets to accelerate pipeline and adoption.
• Partner cross-functionally to support product launches and geographic or vertical expansion.

Marketing Infrastructure & Operations

• Build a scalable tech stack including CRM integration, marketing automation, and analytics platforms.
• Introduce AI-driven solutions to enhance content creation, lead generation, and customer insights.
• Establish metrics and dashboards to track ROI, funnel efficiency, and customer acquisition costs.
• Recruit, develop, and lead a multidisciplinary marketing team with a high-performance mindset.
• Act as a cultural leader during a time of scale—balancing strategic oversight with hands-on execution.

Qualifications & Experience

• Extensive experience leading marketing in B2B environments with distributed sales channels.
• Skilled across digital disciplines including performance marketing, content, lifecycle, and analytics.
• Highly analytical and comfortable operating with accountability to clear ROI and growth metrics.
• Experience with both brand and product marketing in complex commercial settings.
• Previous exposure to private capital-backed businesses or transformation-focused environments is preferred.
• Industry experience in manufacturing, industrials, or building products is a plus.
• Comfortable engaging technical and professional audiences through education-based marketing.
• Proficient with tools like HubSpot, Salesforce, Google Analytics, and AI-based marketing platforms.

How to Apply:

• Our team will review your application.
• If your experience aligns with the role, we’ll reach out to discuss the opportunity further.
• Even if this role isn’t the perfect match, we’ll add you to our talent network for future opportunities.

At NU Advisory Partners, we’re committed to identifying and placing exceptional leaders in roles where they can drive meaningful impact. If your background aligns with this opportunity, we invite you to apply.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Consumer Services

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