VP, Influencer Marketing & Integrated Campaigns

Orchestra Internal Job Board; New York (NY); Hybrid; USD 135,000 - 150,000; Full time

Job summary

Orchestra is seeking a Vice President, Influencer Marketing to lead bold, strategic creator, influencer, and celebrity programs that break through culture and drive measurable business results. This role blends earned, owned, and paid to deliver omnichannel impact.

The New York-based hybrid position requires a proven leader who translates brand ambition into scalable creator ecosystems, cross-functional campaigns and executive-level counsel for clients and teams.

Qualifications

• 8+ years leading creator, influencer or brand partnership programs across multiple industries
• Proven track record of first-to-market programs that drive cultural impact and measurable results
• Deep understanding of organic content, paid amplification, performance marketing and platform optimization
• Experience blending PR-driven storytelling with data-informed paid strategy to maximize reach and ROI
• Experience managing influencer program budgets and negotiating fees, scopes, usage rights, deliverables and terms
• Established network across creators, celebrities, talent agencies, platforms and cultural tastemakers
• Strong executive presence and client counsel skills, translating emerging trends into actionable recommendations
• Demonstrated ability to lead omnichannel programs connecting digital and in-real-life experiences
• Strong business acumen including budget oversight, forecasting and performance reporting
• Creative, entrepreneurial thinker who thrives in fast-paced, collaborative environments and pushes programs beyond expectations
• Passion for staying ahead of platforms, technologies, and cultural shifts to differentiate brands

Responsibilities

• Architect and lead integrated creator, influencer and celebrity strategies across industries that blend organic storytelling with paid amplification to drive awareness, engagement and measurable business impact
• Develop first-to-market, culturally resonant programs that generate headlines, social conversation and earned media — extending beyond platform-native content
• Design omnichannel ecosystems that seamlessly connect social, PR, experiential, partnerships and media into unified brand moments
• Counsel senior clients on modern influence strategy — from creator partnerships and celebrity collaborations to platform innovation and trend forecasting
• Lead high-profile campaigns from concept through execution, including casting, talent negotiation, contracting, content oversight and amplification strategy
• Build and maintain strong relationships with creators, celebrities, talent agencies and platform partners across categories
• Translate brand objectives into creator-led storytelling frameworks that drive both cultural relevance and commercial outcomes
• Integrate paid and organic efforts strategically, ensuring content is optimized for performance, audience targeting and cross-channel amplification
• Partner closely with PR, media, experiential, content and growth teams to ensure influencer programming ladders into broader communications and business strategy
• Monitor performance across awareness, engagement, earned impact and conversion metrics — applying insights to continually refine strategy and ROI
• Support new business efforts by positioning influencer and creator engagement as both a standalone growth driver and a powerful integrated channel

Skills

Influencer partnerships

Brand partnerships

Campaign strategy

Budget management

Negotiation

Creativity & storytelling

Executive counseling

Omnichannel campaigns

Trend forecasting

Networking

Job description

Orchestra is seeking a Vice President, Influencer Marketing to lead bold, strategic creator, influencer, and celebrity programs that break through culture and drive measurable business results. This role blends earned, owned, and paid to deliver omnichannel impact.

The New York-based hybrid position requires a proven leader who translates brand ambition into scalable creator ecosystems, cross-functional campaigns and executive-level counsel for clients and teams.