VP, Influencer Marketing — Hybrid NYC

Orchestra; New York (NY); Hybrid; USD 135.000 - 155.000; Vollzeit

Zusammenfassung

Orchestra in New York is seeking a Vice President of Influencer Marketing to lead bold creator, influencer and celebrity programs that drive cultural impact and measurable business results. This hybrid role sits in our New York office, guiding cross-functional teams across social, PR, experiential and partnerships.

You will translate brand ambition into scalable storytelling frameworks and oversee omnichannel campaigns with senior clients, negotiating contracts, and ensuring alignment with

Qualifikationen

• 8+ years leading strategic creator, influencer or brand partnership programs across multiple industries.
• Proven track record of developing innovative, first-to-market programs with measurable results.
• Deep understanding of the modern influence ecosystem including organic content, paid amplification, performance marketing and platform optimization.
• Experience blending PR storytelling with data-informed paid strategy to maximize reach and ROI.
• Experience managing influencer program budgets and navigating contracts, negotiations and terms.
• Established network across creators, celebrities, talent agencies, platforms and cultural tastemakers.
• Strong executive presence and client counsel skills, translating trends into actionable recommendations.
• Ability to lead omnichannel programs connecting digital and in-real-life experiences.
• Strong business acumen with budgeting, forecasting and performance reporting.

Aufgaben

• Architect and lead integrated creator, influencer and celebrity strategies across industries.
• Develop first-to-market, culturally resonant programs that generate headlines and earned media.
• Design omnichannel ecosystems that connect social, PR, experiential, partnerships and media.
• Counsel senior clients on influencer strategy from creator partnerships to platform innovation.
• Lead campaigns from concept through execution, including casting, negotiations and content oversight.
• Build and maintain relationships with creators, talent agencies and platform partners.
• Translate brand objectives into creator-led storytelling frameworks for relevance and ROI.
• Integrate paid and organic efforts for optimized performance and targeting.
• Collaborate with PR, media, experiential and growth teams to ladder influencer activity into broader strategy.
• Monitor performance metrics and refine ROI over time.
• Support new business by positioning influencer engagement as a growth driver.

Kenntnisse

Influencer marketing

Brand partnerships

Budget management

Contract negotiation

Executive counsel

Omnichannel campaigns

Performance analytics

Industry networks

Trend forecasting

Cross-functional leadership

Jobbeschreibung

Orchestra in New York is seeking a Vice President of Influencer Marketing to lead bold creator, influencer and celebrity programs that drive cultural impact and measurable business results. This hybrid role sits in our New York office, guiding cross-functional teams across social, PR, experiential and partnerships.

You will translate brand ambition into scalable storytelling frameworks and oversee omnichannel campaigns with senior clients, negotiating contracts, and ensuring alignment with