Vice President, Influencer Marketing (Consumer)

Orchestra Internal Job Board; New York (NY); Hybrid; USD 135,000 - 150,000; Full time

Job summary

Orchestra is seeking a Vice President, Influencer Marketing to lead bold, strategic creator, influencer, and celebrity programs that break through culture and drive measurable business results. This role blends earned, owned, and paid to deliver omnichannel impact.

The New York-based hybrid position requires a proven leader who translates brand ambition into scalable creator ecosystems, cross-functional campaigns and executive-level counsel for clients and teams.

Qualifications

• 8+ years leading creator, influencer or brand partnership programs across multiple industries
• Proven track record of first-to-market programs that drive cultural impact and measurable results
• Deep understanding of organic content, paid amplification, performance marketing and platform optimization
• Experience blending PR-driven storytelling with data-informed paid strategy to maximize reach and ROI
• Experience managing influencer program budgets and negotiating fees, scopes, usage rights, deliverables and terms
• Established network across creators, celebrities, talent agencies, platforms and cultural tastemakers
• Strong executive presence and client counsel skills, translating emerging trends into actionable recommendations
• Demonstrated ability to lead omnichannel programs connecting digital and in-real-life experiences
• Strong business acumen including budget oversight, forecasting and performance reporting
• Creative, entrepreneurial thinker who thrives in fast-paced, collaborative environments and pushes programs beyond expectations
• Passion for staying ahead of platforms, technologies, and cultural shifts to differentiate brands

Responsibilities

• Architect and lead integrated creator, influencer and celebrity strategies across industries that blend organic storytelling with paid amplification to drive awareness, engagement and measurable business impact
• Develop first-to-market, culturally resonant programs that generate headlines, social conversation and earned media — extending beyond platform-native content
• Design omnichannel ecosystems that seamlessly connect social, PR, experiential, partnerships and media into unified brand moments
• Counsel senior clients on modern influence strategy — from creator partnerships and celebrity collaborations to platform innovation and trend forecasting
• Lead high-profile campaigns from concept through execution, including casting, talent negotiation, contracting, content oversight and amplification strategy
• Build and maintain strong relationships with creators, celebrities, talent agencies and platform partners across categories
• Translate brand objectives into creator-led storytelling frameworks that drive both cultural relevance and commercial outcomes
• Integrate paid and organic efforts strategically, ensuring content is optimized for performance, audience targeting and cross-channel amplification
• Partner closely with PR, media, experiential, content and growth teams to ensure influencer programming ladders into broader communications and business strategy
• Monitor performance across awareness, engagement, earned impact and conversion metrics — applying insights to continually refine strategy and ROI
• Support new business efforts by positioning influencer and creator engagement as both a standalone growth driver and a powerful integrated channel

Skills

Influencer partnerships

Brand partnerships

Campaign strategy

Budget management

Negotiation

Creativity & storytelling

Executive counseling

Omnichannel campaigns

Trend forecasting

Networking

Job description

Anticipated State Date: January 2027

ABOUT ORCHESTRA

Orchestra is a full-service marketing-communications firm that offers clients across sectors unparalleled strategy, storytelling, and data science expertise. Its growing team of 700+ storytellers and strategists is shaping what’s next in communications, with experience that spans consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality and arts and culture, to name a few. Since 2022, Orchestra has acquired nine firms, including: BerlinRosen, Civitas, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

Orchestra is seeking a Vice President, Influencer Marketing to lead bold, strategic creator, influencer, and celebrity programs that break through culture and drive measurable business results. This role is ideal for a cross-industry leader who thrives at the intersection of earned, owned, and paid — and who builds innovative, first-to-market programs that generate headlines, shape conversation, and deliver omnichannel impact.

We are looking for a modern influence architect: someone who understands how to translate brand ambition into culturally resonant storytelling, scalable creator ecosystems, and fully integrated campaigns that connect social, PR, experiential, partnerships, and performance marketing into one cohesive narrative.

Role location:

This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in office 3 days per week.

ACCOUNTABILITIES AND QUALIFICATIONS

As the Vice President, Influencer Marketing, you will …

• Architect and lead integrated creator, influencer and celebrity strategies across industries that blend organic storytelling with paid amplification to drive awareness, engagement and measurable business impact
• Develop first-to-market, culturally resonant programs that generate headlines, social conversation and earned media — extending beyond platform-native content
• Design omnichannel ecosystems that seamlessly connect social, PR, experiential, partnerships and media into unified brand moments
• Counsel senior clients on modern influence strategy — from creator partnerships and celebrity collaborations to platform innovation and cultural trend forecasting
• Lead high-profile campaigns from concept through execution, including casting, talent negotiation, contracting, content oversight and amplification strategy
• Build and maintain strong relationships with creators, celebrities, talent agencies and platform partners across categories
• Translate brand objectives into creator-led storytelling frameworks that drive both cultural relevance and commercial outcomes
• Integrate paid and organic efforts strategically, ensuring content is optimized for performance, audience targeting and cross-channel amplification
• Partner closely with PR, media, experiential, content and growth teams to ensure influencer programming ladders into broader communications and business strategy
• Monitor performance across awareness, engagement, earned impact and conversion metrics — applying insights to continually refine strategy and ROI
• Support new business efforts by positioning influencer and creator engagement as both a standalone growth driver and a powerful integrated channel

Essential skills:

• 8+ years of experience leading strategic creator, influencer, celebrity or brand partnership programs across multiple industries
• Proven track record of developing innovative, first-to-market programs that drive cultural impact and measurable business results
• Deep understanding of the modern influence ecosystem — including organic content, paid amplification, performance marketing and platform-specific optimization
• Experience blending PR-driven storytelling with data-informed paid strategy to maximize reach and ROI
• Experience managing influencer program budgets and navigating talent and legal contracts, including negotiating fees, scopes, usage rights, deliverables and partnership terms
• Established network across creators, celebrities, talent agencies, platforms and cultural tastemakers
• Strong executive presence and client counsel skills, with the ability to translate emerging trends into actionable strategic recommendations
• Demonstrated ability to lead omnichannel programs that connect digital and IRL experiences
• Strong business acumen, including budget oversight, contract negotiation, forecasting and performance reporting
• Creative, entrepreneurial thinker who thrives in fast-paced, collaborative environments and consistently pushes programs beyond the expected
• Passion for staying ahead of emerging platforms, technologies, and cultural shifts — and the ability to apply them in ways that differentiate brands in the marketplace

WORKING AT ORCHESTRA

Salary (commensurate with experience and skills)

$135,000 - $150,000, plus eligibility for an end of year bonus based on firm, team and individual performance.

#LI-BM1
#LI-Hybrid