VP, Influencer Marketing & Advocacy Strategy

Orchestra Internal Job Board; Washington (District of Columbia); Hybrid; USD 140,000 - 155,000; Full time

Job summary

Orchestra is seeking a Vice President of Influencer Marketing to lead influencer strategy across its Impact & Philanthropy and Public Affairs practices. This senior role develops integrated programs connecting audiences with trusted messengers and moments, mentoring teams and growing influencer capabilities across clients.

You will serve as a senior advisor to clients, collaborate with account teams, and help shape program strategy, budgets and measurement across multiple sectors in a hybrid New

Qualifications

• 8+ years leading influencer, creator, or public affairs programs.
• Experience with multi-sector campaigns across consumer, tech, healthcare.
• Strong understanding of modern influencer ecosystems.
• Ability to counsel senior clients on strategy and risk.

Responsibilities

• Lead integrated creator, influencer and celebrity strategies across Public Affairs and Impact & Philanthropy, while also supporting clients across sectors such as consumer, corporate, technology and other industries as opportunities arise, building awareness, trust, engagement and action
• Develop culturally relevant programs that translate complex policy, social and philanthropic issues into compelling stories that reach and resonate with priority audiences
• Build ecosystems of influence across creators, advocates, experts, community leaders and cultural figures who can credibly shape conversation around key issues
• Counsel senior clients on audience and messenger strategy, creator partnerships, cultural moments, reputational considerations and emerging opportunities
• Lead influencer programs from strategy through execution and measurement, including talent identification, vetting, partnerships, content and amplification
• Partner across Public Affairs, Impact & Philanthropy, and a range of other client verticals, including consumer, corporate, technology and other industries, collaborating with PR, digital, research, creative and paid media teams while mentoring team members and supporting new business

Skills

Influencer strategy

Creator partnerships

Public affairs

Integrated campaigns

Budget management

Team mentoring

Job description

Orchestra is seeking a Vice President of Influencer Marketing to lead influencer strategy across its Impact & Philanthropy and Public Affairs practices. This senior role develops integrated programs connecting audiences with trusted messengers and moments, mentoring teams and growing influencer capabilities across clients.

You will serve as a senior advisor to clients, collaborate with account teams, and help shape program strategy, budgets and measurement across multiple sectors in a hybrid New