Chief Growth Marketing Architect

EMARKETER; New York (NY); Hybrid; USD 180,000 - 195,000; Full time

Benefits offered by this job

Unlimited PTO

10 paid holidays

16 weeks parental leave

Medical, dental, vision insurance

401k plan

Commuter benefits

Phone reimbursement

Gym membership discounts

Job summary

EMARKETER is seeking a VP, Growth Marketing in New York City to build, scale, and optimize a centralized growth engine across performance marketing, audience acquisition, and marketing operations. This executive will drive multi-channel strategies and partner with Sales, Content, and Product teams to align demand generation with monetization goals.

The role reports to the Chief Growth Officer, leads the Growth Marketing and Marketing Operations teams, and requires a hands-on, data-driven leader

Qualifications

• 10+ years of progressive experience in growth marketing, performance acquisition, and marketing operations within digital media, publishing, or B2B information services.
• 5+ years managing marketing directors and multi-disciplinary teams.
• Hands-on proficiency with CRM systems (Salesforce), marketing automation platforms (Salesforce Marketing Cloud), analytics tools (Google Analytics, Sigma, Amplitude), experience with CDPs.
• Demonstrated experience managing significant paid media budgets and scaling digital audience acquisition funnels.

Responsibilities

• Growth Engine & Strategy: Lead the overarching growth strategy to expand EMARKETER's digital audience reach, subscriber acquisition, and funnel conversion performance. Experienced in leading paid, social, events and organic growth strategies. Define and own the organic growth strategy using SEO, AEO and emerging discovery channels.
• Demand Generation & Account-Based Marketing: Build and scale demand generation and account-based marketing (ABM) programs in deep partnership with sales, aligning campaigns and targeting strategies with commercial priorities.
• Pipeline & Revenue Ownership: Take direct ownership of marketing-sourced and marketing-influenced pipeline and revenue contribution, establishing clear performance metrics and accountability for business outcomes.
• Marketing Operations Oversight: Lead the marketing operations team responsible for ensuring seamless CRM workflows, journeys, database integrity and campaign reporting.
• Team Leadership & Development: Directly manage and mentor the Director of Growth Marketing (and Growth Team) and Director of Marketing Operations (and Operations Team).
• Funnel & Monetization Alignment: Partner with Media team leadership to turn audience growth and data insights into monetizable sponsorship and client engagement opportunities.
• Pipeline Support for Enterprise Sales: Collaborate with CRO to ensure top-of-funnel subscription growth and MQL routing directly feeding the global subscription sales pipelines.
• Budget & Performance Analytics: Own the growth marketing budget, track CAC and LTV, and leverage analytics tools to optimize ROI.

Skills

Growth & Acquisition Driver

MarTech & Operations Strategist

Inspiring Team Leader

Cross-Functional Collaborator

Tools

Salesforce

Salesforce Marketing Cloud

Google Analytics

Sigma

Amplitude

CDPs

Job description

EMARKETER is seeking a VP, Growth Marketing in New York City to build, scale, and optimize a centralized growth engine across performance marketing, audience acquisition, and marketing operations. This executive will drive multi-channel strategies and partner with Sales, Content, and Product teams to align demand generation with monetization goals.

The role reports to the Chief Growth Officer, leads the Growth Marketing and Marketing Operations teams, and requires a hands-on, data-driven leader