VP Growth Marketing — Scale a Chef‑Led Marketplace

CookUnity; New York (NY); Hybrid; USD 265,000 - 285,000; Full time

Benefits offered by this job

Stock Options Plan

Bi-annual performance bonus

PTO policy and paid sick days / Unlim­

Job summary

CookUnity is seeking a Vice President, Growth Marketing to own the full-funnel growth strategy, driving customer acquisition, activation, retention, and lifetime value across all digital and offline channels. You will set the vision and operational rigor for paid and organic growth, partnering with Brand, Product, Data, and Creative leadership to build scalable, data-driven systems.

Leading a high-performing team of marketers and channel experts, you’ll accelerate new customer growth while

Qualifications

• 12+ years of experience in growth marketing, digital acquisition, and lifecycle management.
• Proven success leading large-scale customer acquisition and retention programs across multiple channels.
• Deep understanding of marketing analytics, attribution, cohort analysis, and performance forecasting.
• Exceptional leadership experience building and managing teams across media, data, creative, and product functions.
• Experience managing large marketing budgets with an ROI-driven mindset.
• Bachelor’s degree required; MBA or advanced degree preferred.

Responsibilities

• Lead the full-funnel growth strategy across paid and organic channels.
• Build, mentor, and inspire a team of high-performing growth marketers and analysts.
• Oversee performance across Meta, Google, TikTok, DSPs, and emerging channels.
• Foster a rigorous testing culture with analytics, attribution, and cohort insights.
• Partner with Product and Tech to identify growth loops and cross-sell initiatives.
• Collaborate with Brand to develop storytelling and performance-driven creative.
• Own growth forecasting, budget allocation, and performance reporting.

Skills

Growth marketing

Digital acquisition

Lifecycle management

Marketing analytics

Attribution

Cohort analysis

Performance forecasting

Team leadership

Experimentation frameworks

Conversion rate optimization

Budget management

Executive collaboration

Education

Bachelor’s degree

MBA or advanced degree preferred

Job description

CookUnity is seeking a Vice President, Growth Marketing to own the full-funnel growth strategy, driving customer acquisition, activation, retention, and lifetime value across all digital and offline channels. You will set the vision and operational rigor for paid and organic growth, partnering with Brand, Product, Data, and Creative leadership to build scalable, data-driven systems.

Leading a high-performing team of marketers and channel experts, you’ll accelerate new customer growth while