Growth Marketing Leader — Scale B2B SaaS Revenue

Upserve; United States; On-site; USD 200,000 - 230,000; Full time

Job summary

Upserve is seeking a strategic Head of Growth Marketing to lead customer acquisition across paid, organic, partnerships, and referrals. This executive will own strategy, execution, and performance of growth programs.

This role requires building a scalable, multi-channel engine that targets independent and multi-location restaurants, measuring success by new customers, revenue, CAC, and profitable growth. The ideal candidate has scaled B2B SaaS or payments growth, with deep expertise in paid

Qualifications

• 10+ years of progressive experience in growth marketing, performance marketing, demand generation, or digital customer acquisition.
• 5+ years leading and developing high‑performing marketing teams.
• Demonstrated success scaling customer acquisition in B2B SaaS, payments, fintech, SMB software, or related technology businesses.
• Proven experience managing substantial multi‑channel marketing budgets with accountability for CAC, pipeline, and revenue performance.
• Deep expertise in paid search, paid social, SEO, demand generation, and conversion optimization.
• Strong understanding of customer acquisition economics, including CAC, marginal CAC, LTV, and CAC payback.
• Experience building sophisticated marketing attribution, analytics, and forecasting capabilities.
• Demonstrated ability to improve marketing efficiency while scaling customer acquisition.
• Strong knowledge of CRM, marketing automation, analytics, and digital advertising platforms.
• Experience working closely with Sales, Finance, Product Marketing, and Revenue Operations.
• Excellent analytical, communication, and executive leadership skills.

Responsibilities

• Develop and execute Upserve's comprehensive growth marketing strategy, aligned with company revenue and customer acquisition objectives.
• Build a scalable, multi-channel customer acquisition engine targeting independent and multi-location restaurants.
• Own marketing-sourced pipeline, new customer acquisition targets, acquisition efficiency, and marketing return on investment.
• Establish channel-level growth strategies, investment priorities, and performance targets.
• Identify opportunities to capture market share from competing restaurant technology and POS providers.
• Develop customer segmentation, targeting, and acquisition strategies based on restaurant type, size, geography, and customer lifetime value.
• Build a culture of disciplined experimentation, continuous optimization, and measurable business impact.

Skills

Growth marketing

Performance marketing

Demand generation

Digital advertising

Multi-channel

Budget management

CRM & Marketing automation

Forecasting

Leadership

Job description

Upserve is seeking a strategic Head of Growth Marketing to lead customer acquisition across paid, organic, partnerships, and referrals. This executive will own strategy, execution, and performance of growth programs.

This role requires building a scalable, multi-channel engine that targets independent and multi-location restaurants, measuring success by new customers, revenue, CAC, and profitable growth. The ideal candidate has scaled B2B SaaS or payments growth, with deep expertise in paid