VP, Growth Marketing & Market Development (B2B)

Timac-Agro-ee915f72; Birdsboro (Berks County); On-site; USD 150,000 - 250,000; Full time

Job summary

Timac-Agro is seeking a strategic Vice President of Marketing & Market Development to drive profitable growth. You will own the 4 Ps—Product, Price, Place, and Promotion—and shape portfolio strategy, pricing, and channel expansion across a B2B landscape.

Reporting to the CEO, you will lead demand generation, brand positioning, and go-to-market initiatives while partnering with Sales, Agronomy, Operations, and Finance to translate market insights into revenue growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years in marketing, product marketing, market development, brand management, or commercial leadership.
• Strong experience in product strategy, pricing, market research, and go-to-market planning.
• Proven ability to drive business growth through data-driven marketing strategies.
• Excellent communication, leadership, and analytical skills.
• Proficiency with CRM systems, Microsoft Office, and marketing technology platforms.
• Ability to travel as needed.

Responsibilities

• Lead product portfolio strategy and lifecycle management.
• Develop product positioning, messaging, and value propositions.
• Drive new product launches and go-to-market execution.
• Conduct market research, customer segmentation, and competitive analysis.
• Develop pricing strategies and promo programs.
• Identify new market, customer, and geographic growth opportunities.
• Partner with sales leadership to strengthen distribution and market penetration.
• Lead brand strategy and integrated marketing campaigns.
• Oversee digital marketing, events, advertising, social media, and content development.
• Ensure consistent brand messaging across all customer touchpoints.
• Develop sales enablement tools and marketing materials.
• Manage the marketing budget and measure ROI.
• Establish KPIs and performance metrics.
• Present market insights and strategic recommendations to executive leadership.
• Lead external marketing partners and agencies.
• Foster alignment across commercial, technical, and operational teams.

Skills

Strategic leadership

Go-to-market

Pricing strategy

Market development

Brand management

Data-driven marketing

Cross-functional leadership

Communication

CRM systems

Education

Bachelor's degree in Marketing/Business/Communications

MBA or advanced business degree (preferred)

Tools

CRM systems

Microsoft Office

Marketing technology platforms

Job description

Timac-Agro is seeking a strategic Vice President of Marketing & Market Development to drive profitable growth. You will own the 4 Ps—Product, Price, Place, and Promotion—and shape portfolio strategy, pricing, and channel expansion across a B2B landscape.

Reporting to the CEO, you will lead demand generation, brand positioning, and go-to-market initiatives while partnering with Sales, Agronomy, Operations, and Finance to translate market insights into revenue growth.