VP growth in e-commerce

Scento; United States; Remote; USD 212,000 - 279,000; Full time

Benefits offered by this job

Fragrance allowance

EUR 2,500 personal training budget

30 days paid leave

Annual performance bonus

Job summary

Scento seeks a seasoned VP Growth Europe to drive acquisition, conversion, retention, and new market expansion. You will lead performance marketing, SEO and AI search, CRM and lifecycle, and partnerships, allocating a sizable multichannel budget to CAC and payback targets.

You will report to the founder/CEO, build a unified growth plan, and manage senior managers across Europe to deliver profitable, predictable growth and market entry success.

Qualifications

• 10+ years in growth or marketing, with multinational growth experience.
• Proven track record of scaling paid and organic channels across countries.
• Strong grasp of CAC, LTV, unit economics and cohorts.
• Fluent English; French or German a plus.

Responsibilities

• Define Scento's growth strategy across 27 European markets.
• Lead performance marketing, SEO, AI search, CRM/lifecycle and partnerships.

Skills

Growth strategy

Multichannel marketing

SEO

CRM & lifecycle

Leadership

Tools

Meta Ads

Google Ads

TikTok Ads

Affiliates

CRM platforms

Job description

Описание:

Scento offers over 1,000 original designer and niche fragrances from a portfolio of 200 houses, in 2 ml, 5 ml and 8 ml bottles, as well as 30 ml bottles for most fragrances. Our customers are in 27 European markets, and monthly decant sales on Scento.com in September 2026 reached 3.2 times those of January 2026. As VP Growth Europe, reporting directly to the founder and CEO, you will drive a single growth trajectory: acquisition, conversion, retention and the opening of new markets. Success means profitable and predictable growth, led by channel managers aligned around a shared plan.

Задачи:

You define Scento's growth strategy and objectives across its 27 European markets, from acquisition to retention. You lead the performance marketing, SEO and AI search, CRM and lifecycle, and partnerships managers around a single growth plan. You allocate a substantial multichannel acquisition budget (Meta, Google, TikTok, creators, affiliates) against CAC and payback period targets. You lead the experimentation program on the store and checkout funnel with product and data. You build seasonal campaigns, from the fragrance Advent calendar to the gifting season, in every market. You report on growth to the founder and turn data into weekly decisions.

Требования:

More than 10 years of experience in growth or marketing, including at least 4 years leading growth at a fast-growing D2C or e-commerce company in Europe. A proven track record of scaling paid and organic channels across multiple countries and European languages. Strong commercial and analytical acumen: unit economics, CAC, LTV, cohort analysis. Experience managing senior managers, and fluent English. Будет плюсом: French or German is a real plus

Условия:

Compensation at the top of the market, supplemented by an annual performance bonus. Remote work possible anywhere in the EU, with offices in Paris (Place Vendome) and Berlin. A generous monthly fragrance allowance to explore the entire catalog. A personal training budget of EUR 2,500 per year (courses, conferences, books). 30 days of paid leave per year, plus public holidays. Real autonomy and quick decisions in a company growing rapidly across Europe. EUR 190,000 to EUR 250,000 gross per year, full-time permanent contract, plus an annual performance bonus.