Digital-First VP & GM, Local Media Growth

Nexstar Media Group Inc.; Charleston (WV); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Nexstar Media Group, Inc. seeks a Vice President/General Manager to oversee its Charleston-Huntington, WV market and Bluefield-Beckley, WV market, including WOWK and WVNS stations and their digital platforms.

The ideal candidate will be a digital-first leader with a track record of revenue growth through digital advertising, new business development, and innovative sales strategies across OTT, web, social, and linear channels.

Qualifications

• Requires senior management experience (5+ years) leading digital sales, broadcast sales, content and news teams.
• Experience growing revenue through digital advertising solutions and new business development.
• Proven ability to develop and scale local OTT, web, social, and linear content across platforms.

Responsibilities

• Oversee operations of WOWK (CBS) and WVNS (CBS/Fox) and their digital assets in Charleston and Bluefield markets.
• Lead digital and broadcast sales, content, and news teams to drive revenue and audience growth.
• Drive revenue growth through advanced digital advertising solutions and new business development.
• Collaborate across departments and with community leaders to build a growth-oriented culture.

Skills

Digital sales leadership

Revenue growth strategy

Cross-functional leadership

Broadcast operations management

Duopoly management

People leadership

Job description

Nexstar Media Group, Inc. seeks a Vice President/General Manager to oversee its Charleston-Huntington, WV market and Bluefield-Beckley, WV market, including WOWK and WVNS stations and their digital platforms.

The ideal candidate will be a digital-first leader with a track record of revenue growth through digital advertising, new business development, and innovative sales strategies across OTT, web, social, and linear channels.