VP, Global Digital Activation & Ecommerce Excellence

Samsonite Company Stores, LLC; Mansfield (OH); Hybrid; USD 250,000 - 350,000; Full time

Job summary

Samsonite seeks a VP of Digital Activation & Ecommerce Excellence to lead the digital transformation and ecommerce acceleration toward a multi-billion revenue goal by 2030. You will define requirements for MarTech platforms, co-own platform selection with IT, and align global strategy with regional leaders to ensure brand consistency and local execution.

The role is hybrid, requiring on-site collaboration with RMEOs and regional teams to drive ROAS improvements and digital performance.

Qualifications

• 12+ years in analytics, marketing science, or data strategy.
• Deep expertise in MMM and GMMM.
• Experience building dashboards and measuring performance across digital channels.

Responsibilities

• Lead global digital strategy and ecommerce acceleration aligned to GMEO direction.
• Define MarTech governance, platform selection, and analytics tooling with IT.
• Drive AI and agentic solutions across marketing and ecommerce functions.
• Partner with RMEOs to enable local execution of global digital strategy.

Skills

Leadership

Digital strategy

MarTech governance

AI in marketing

Performance marketing

Analytics

Cross-functional collaboration

Tools

Tableau

Looker

Power BI

Salesforce CRM

Job description

Samsonite seeks a VP of Digital Activation & Ecommerce Excellence to lead the digital transformation and ecommerce acceleration toward a multi-billion revenue goal by 2030. You will define requirements for MarTech platforms, co-own platform selection with IT, and align global strategy with regional leaders to ensure brand consistency and local execution.

The role is hybrid, requiring on-site collaboration with RMEOs and regional teams to drive ROAS improvements and digital performance.