VP, Digital Growth & Ecommerce Transformation

Samsonite International S.A.; Mansfield (MA); Hybrid; USD 240,000 - 360,000; Full time

Job summary

Samsonite International S.A. in Mansfield, MA seeks a VP, Digital Activation & Ecommerce Excellence to drive the group toward a $1.1B ecommerce goal by 2030. You will shape the MarTech stack with IT and coordinate with regional leaders to execute a consistent global strategy.

This hybrid role blends governance with hands-on optimization, setting digital experience standards and advancing AI-enabled innovation across channels and markets.

Qualifications

• Extensive experience leading digital transformation at scale.
• Proven ability to drive ROAS and ecommerce growth across channels.
• Strong governance and stakeholder management across global regions.

Responsibilities

• Own ecommerce platform performance across geographies and brands.
• Lead DTC, marketplace, and retail media strategy and partnerships.
• Define global digital experience standards and optimize conversion.
• Build MarTech governance and tool optimization with IT.
• Lead AI adoption and agentic innovation across marketing and ecommerce.
• Enable regional RMEOs with playbooks and capability building.

Skills

Digital strategy

MarTech governance

Leadership

AI in marketing

Cross-functional collaboration

Performance marketing

Tools

Salesforce Agentforce

Job description

Samsonite International S.A. in Mansfield, MA seeks a VP, Digital Activation & Ecommerce Excellence to drive the group toward a $1.1B ecommerce goal by 2030. You will shape the MarTech stack with IT and coordinate with regional leaders to execute a consistent global strategy.

This hybrid role blends governance with hands-on optimization, setting digital experience standards and advancing AI-enabled innovation across channels and markets.