Amazon Growth & Marketing Lead

Samsonite International S.A; Mansfield (MA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Samsonite International S.A. is seeking a Sr Marketing Manager for the Amazon channel to drive sell-through, share growth, and account marketing strategy across the portfolio of brands. This role leads marketing efforts for Amazon, coordinating Growth & Demand, Digital Shelf & CRM, Brand CoE, and IHA/Content CoE to meet omnichannel standards.

This is a hybrid role; on-site 4 days and remote 1 day per week. The role partners with Product Marketing and Sales to define the Amazon strategy, build

Qualifications

• Experience leading Amazon channel marketing strategy and calendar development.
• Proven ability to coordinate cross-functional teams (Growth & Demand, Digital Shelf, CRM, CoEs).
• Track record of driving sell-through, share of search/shelf, and ROAS.

Responsibilities

• Serve as the primary marketing lead for the Amazon channel, coordinating retailer and RMEO stakeholders.
• Develop and own the Amazon account marketing strategy in partnership with Product Marketing, CoEs and Sales.
• Build the Amazon marketing calendar to maximize channel potential across launches and key moments.
• Drive Amazon sell-through, ROAS, and share growth by brand across the Amazon channel.
• Collaborate with CoEs to ensure account success while adhering to omnichannel standards.

Skills

Amazon marketing

Cross-functional leadership

Campaign planning

ROAS optimization

Account marketing strategy

Tools

Amazon Ads

A+ content

Brand store

PDP optimization

Job description

Samsonite International S.A. is seeking a Sr Marketing Manager for the Amazon channel to drive sell-through, share growth, and account marketing strategy across the portfolio of brands. This role leads marketing efforts for Amazon, coordinating Growth & Demand, Digital Shelf & CRM, Brand CoE, and IHA/Content CoE to meet omnichannel standards.

This is a hybrid role; on-site 4 days and remote 1 day per week. The role partners with Product Marketing and Sales to define the Amazon strategy, build