VP, Global Demand & Growth Marketing

LexisNexis Risk Solutions; Northern (KY); On-site; USD 157,000 - 291,000; Full time

Benefits offered by this job

Wellbeing initiatives

Parental leave

Study assistance

Sabbaticals

Flexible hours

Job summary

Elsevier Health is seeking a Vice President of Demand and Growth Marketing to unify enterprise B2B and direct-to-consumer growth into one scalable strategy. You will build a global growth organization, lead cross-functional teams across media, analytics, and marketing tech, and own end-to-end funnel performance.

This role emphasizes data-driven decision making and collaboration with health education, clinicians, and institutions to drive impact across channels and product lines.

Qualifications

• 12+ years in growth or demand generation with leadership roles.
• Experience scaling multi-motion demand programs (B2B and B2C).
• Expertise in performance marketing channels and attribution.

Responsibilities

• Own the integrated demand generation strategy across B2B and B2C.
• Lead paid media, channel strategy, and measurement infrastructure.
• Build and lead a global demand and growth organization.

Skills

Growth leadership

Demand generation

Performance marketing

Analytics

Cross-functional leadership

CRM (Salesforce)

Marketing automation

AI-powered tools

Media buying

B2B/B2C strategy

Tools

Salesforce

Braze

Marketo

HubSpot

Job description

Elsevier Health is seeking a Vice President of Demand and Growth Marketing to unify enterprise B2B and direct-to-consumer growth into one scalable strategy. You will build a global growth organization, lead cross-functional teams across media, analytics, and marketing tech, and own end-to-end funnel performance.

This role emphasizes data-driven decision making and collaboration with health education, clinicians, and institutions to drive impact across channels and product lines.