VP, Marketing Intelligence & Strategy - Data-Driven Growth

relx

United States

On-site

USD 180,000 - 280,000

Full time

5 days ago

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Job summary

Elsevier Health seeks a visionary executive to lead Marketing Intelligence & Strategy, turning audience intelligence, competitive signals, and performance data into actionable decisions for products, investments, and messaging. Build a new function translating market signals into content strategy and marketing investments across Global Health Marketing.

The role demands 12+ years of marketing analytics experience, strong leadership, and a track record of turning insights into measurable business

Qualifications

12+ years marketing experience with data-driven strategy track record.
Strong expertise in analytics, attribution, and measurement translating to outcomes.
Excellent content strategy instincts for buying journeys across channels.
Experience building and leading cross-functional analytics groups.
Proven ability to translate market signals into positioning and investments.
Experience with AI marketing tools and autonomous content operations.

Responsibilities

Lead the Marketing Intelligence & Strategy function and drive data-driven plans.
Develop annual Global Health Marketing plans with cross-functional teams.
Own unified attribution model linking marketing to pipeline and revenue.
Synthesize audience intelligence and competitive signals to guide content.
Set content strategy direction aligning with buying journeys and outcomes.
Lead competitive intelligence and market mapping to inform investments.
Drive automation in content operations while maintaining quality.
Present recommendations to CMO and senior leadership with evidence.