VP, Integrated B2B/B2C Demand & Growth

Socket.dev

New York (NY)

On-site

USD 172,000 - 320,000

Full time

3 days ago

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Benefits offered by this job

Flexible work hours

Study assistance

Sabbaticals

Parental leave

Job summary

Elsevier Health is seeking a Vice President of Demand & Growth Marketing to unify enterprise B2B demand with direct-to-user B2C growth. This leader will build and scale a global demand and growth organization, shaping teams, systems, and strategy that connect health professionals, students, institutions, and health systems worldwide.

The role requires 12+ years in growth, strong performance marketing expertise, and a proven track record in multi-motion environments.

Qualifications

12+ years of growth or demand generation experience.
4+ years in a senior leadership role owning pipeline or revenue targets.
Track record building and scaling demand generation in multi-motion environments (B2B/B2C).
Deep fluency in performance marketing channels: search, social, programmatic, lifecycle/CRM.

Responsibilities

Partner with Product Marketing VPs to align B2B and B2C strategies with commercial goals.
Own integrated demand generation across B2B pipeline and B2C funnel with shared media team and budget.
Lead marketing programs including product websites and cross-motion handoffs with measurement.
Oversee paid media, channel infrastructure, and optimization approaches.
Develop cross-motion attribution with Marketing Intelligence, Strategy, CX & Events, and Finance.
Drive scalable performance marketing across paid search, social, programmatic, affiliate, and lifecycle.