VP of Marketing Intelligence & Strategy — Data-Driven Growth Leader

Elsevier; Northern (KY); Hybrid; USD 157,000 - 349,000; Full time

Benefits offered by this job

Flexible hours

Parental leave

Study assistance

Sabbaticals

Job summary

Elsevier Health seeks a Vice President of Marketing Intelligence & Strategy to build a data-driven function translating audience insights and market signals into strategy, content, and investment decisions across global health marketing.

The role centers on defining the data-to-content pipeline, setting annual plans with Product Marketing and Demand & Growth, and owning the unified attribution model to drive pipeline and revenue, with leadership across analytics and marketing teams.

Qualifications

• 12+ years of marketing experience with data-driven strategy
• Deep expertise in marketing analytics, attribution, and measurement
• Experience building cross-functional intelligence functions
• Experience with AI marketing tools and autonomous content operations

Responsibilities

• Lead the Marketing Intelligence & Strategy function and drive market insights into plans and investments
• Create annual Global Health Marketing plans with cross-functional partners
• Own the unified attribution model linking marketing investment to pipeline and revenue
• Synthesize audience intelligence and competitive signals to guide content strategy and positioning
• Develop competitive intelligence and market mapping to inform investment recommendations
• Present strategic recommendations to the CMO and senior leadership

Skills

Marketing analytics

Attribution

Content strategy

Leadership

Tools

Salesforce Einstein

Adobe Analytics

Looker

Tableau

Job description

Elsevier Health seeks a Vice President of Marketing Intelligence & Strategy to build a data-driven function translating audience insights and market signals into strategy, content, and investment decisions across global health marketing.

The role centers on defining the data-to-content pipeline, setting annual plans with Product Marketing and Demand & Growth, and owning the unified attribution model to drive pipeline and revenue, with leadership across analytics and marketing teams.