VP, Generative AI & Search Engine Optimization

The Messina Group; Washington (District of Columbia); Hybrid; USD 170,000 - 200,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

Paid time off

Paid parental leave

Gym stipend

401K with employer match

Hybrid work schedule

Job summary

The Messina Group seeks a Vice President, Generative and Search Engine Optimization to lead the in-house GEO/SEO practice, build tools, and guide clients across advocacy, corporate, and public affairs. Hybrid Washington, DC-based role with occasional travel.

You will own GEO/SEO methodology, oversee a small team, develop scalable workflows, and translate insights into client-ready strategies and deliverables.

Qualifications

• 10+ years in SEO/GEO, content strategy, or related digital fields with focus on AI search and generative engines.
• Ability to translate GEO concepts for non-technical clients and colleagues.
• Experience advising clients or senior principals in consulting or agency settings.
• Proven ability to manage projects and deliver high-quality results in fast-paced environments.

Responsibilities

• Build and own GEO/SEO methodology, scoring frameworks, and internal tooling.
• Lead end-to-end business development for GEO/SEO services and manage pipelines.
• Develop repeatable workflows for auditing and optimizing content for search engines and AI.
• Grow and manage a small GEO/SEO team over time.
• Stay current on LLMs and search engine ranking, translating insights into practice.
• Deliver executive-ready client deliverables including audits, reports, and strategic recommendations.
• Collaborate across teams to embed GEO/SEO thinking into client programs.

Skills

SEO/GEO strategy

Content strategy

Digital communications

Strong writing & communication

Client advisory experience

Project management

Public affairs familiarity

Team leadership

AI/search basics

Tools

No-code/low-code platforms

Job description

The Messina Group seeks a Vice President, Generative and Search Engine Optimization to lead the in-house GEO/SEO practice, build tools, and guide clients across advocacy, corporate, and public affairs. Hybrid Washington, DC-based role with occasional travel.

You will own GEO/SEO methodology, oversee a small team, develop scalable workflows, and translate insights into client-ready strategies and deliverables.