VP, Experience Strategy & Integrated Growth

Merkle Italia; New York, Northern (NY, KY); Hybrid; USD 164,000 - 220,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

Paid holidays

Paid parental leave

Sick leave

Job summary

Merkle Italia is seeking a VP of Strategy, Performance Creative to lead integrated brand and connected strategy for a multi-brand consumer healthcare enterprise. You will shape a Catalyzing Idea and orchestrate across creative, media, product, and retail teams to drive coherence across earned, owned, and paid channels.

You’ll lead with a bold strategic voice, build world-class teams, and partner with enterprise leadership to demonstrate measurable business impact through scalable strategy across

Qualifications

• 10+ years of strategy experience fluent in creative and media strategy.
• Proven ability to develop breakthrough strategic thinking and communicate it clearly.
• Experience on consumer or B2C brands in complex environments.
• Experience working across creative and media functions.
• Comfort engaging with senior stakeholders in strategic conversations.
• Familiarity with social platforms and influencer partnerships a plus.

Responsibilities

• Develop and execute integrated strategy projects for multiple brands.
• Translate strategic direction into briefs that enable great creative and media execution.
• Lead and collaborate with cross-functional teams across earned, owned, and paid channels.
• Act as a strategic voice to unite brand strategy and connected strategy.
• Grow relationships with enterprise leadership through demonstrated business impact.
• Coach and develop a world-class strategy team.

Skills

Strategy leadership

Creative strategy

Media strategy

Stakeholder management

Influencer partnerships

Job description

Merkle Italia is seeking a VP of Strategy, Performance Creative to lead integrated brand and connected strategy for a multi-brand consumer healthcare enterprise. You will shape a Catalyzing Idea and orchestrate across creative, media, product, and retail teams to drive coherence across earned, owned, and paid channels.

You’ll lead with a bold strategic voice, build world-class teams, and partner with enterprise leadership to demonstrate measurable business impact through scalable strategy across