VP, Executive Social Strategy & Content

Allison Worldwide; Culver City (CA); Hybrid; USD 113,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Unlimited PTO

Sabbatical every 5 years

Parental leave

Mentorship programs

Cell phone allowance

401k & ESPP

Volunteer hours

DEI initiatives

Allison University

Job summary

Allison Worldwide is seeking a Vice President to lead social strategy and content for a mix of B2B and B2C clients, focusing on executive content development and execution.

The candidate should be a strong strategist and writer, comfortable separating high-level counsel from hands-on content creation, with strength in executive social communications across LinkedIn, X, and emerging platforms.

Qualifications

• 8+ years of experience in social media, digital communications, content strategy or integrated marketing.
• Strong experience across both B2B and B2C social strategy.
• Exceptional social copywriting and editing skills.
• Demonstrated experience developing executive LinkedIn and thought leadership programs.
• Strong understanding of LinkedIn and X for executive communications.
• Experience developing paid social strategies, with targeting, optimization and measurement.
• Strong understanding of social analytics and content performance.
• Ability to counsel senior clients and executives with confidence.
• Brand culture awareness and credible social participation.

Responsibilities

• Lead social strategies across B2B and B2C brands, translating objectives into platform programs.
• Develop and oversee social-first content, including campaigns and thought leadership.
• Write and edit platform-native social copy for brands and executives.
• Build executive social and thought leadership programs, including voice and editorial calendars.
• Advise on LinkedIn, X and other platforms for executive communications.
• Develop strategies across LinkedIn, X, Instagram, TikTok, YouTube and more.
• Integrate organic and paid social, identifying amplification opportunities.
• Bring paid social strategy and media buying experience, including testing and measurement.
• Use social listening tools and performance data to refine programming.
• Partner with creative, earned, influencer and integrated teams across channels.
• Counsel senior clients on social trends and reputational considerations.
• Mentor team members while participating in strategy and writing.

Skills

Social media exp

B2B/B2C experience

Copywriting

Executive LinkedIn

LinkedIn & X

Paid social strategies

Social analytics

Counseling executives

Brand culture

Job description

Allison Worldwide is seeking a Vice President to lead social strategy and content for a mix of B2B and B2C clients, focusing on executive content development and execution.

The candidate should be a strong strategist and writer, comfortable separating high-level counsel from hands-on content creation, with strength in executive social communications across LinkedIn, X, and emerging platforms.