VP, Global Social Media – Americas: Lead Creators & Strategy

Ladders; Needham (MA); Sur place; USD 285 000 - 345 000; Plein temps

Avantages offerts par ce poste

Medical, dental, and vision insurance

401(k) retirement plan with matching

Employee stock purchase program

Life and disability insurance

Generous paid time off and companyholi

Parental leave and identity theft保护

Pet insurance and pre-paid legal保险

Back-up child and eldercare days

Product discounts and referral bonus

Résumé du poste

Ladders seeks a VP, Global Social Media (Americas) to lead social strategy for North America from Needham, MA, with focus on content, community, creator partnerships, and campaign performance. This highly visible role shapes regional investments and crisis response while enabling a social-first brand.

You will partner with marketing, product, analytics, and agencies to drive full-funnel social programs that support product launches and brand growth, scale content, and optimize ROI.

Qualifications

• 10+ years in social media or digital marketing, with 4+ years in leadership roles.
• Agency-side experience required; large, social-first brand experience preferred
• Deep experience in influencer and creator marketing with budget ownership
• Proven success managing multi-million dollar creator budgets and agency partners
• Experience scaling branded social content with measurable impact
• Experience managing teams across the US and Canada
• Strong cross-functional influence skills in matrixed organizations
• Preferred background in CPG, DTC, or consumer electronics

Responsabilités

• Own the North America social content calendar and channel strategy across major platforms
• Lead and develop a regional team for content, community, and channel management
• Manage a multi-million dollar creator and influencer budget, including agency relationships
• Partner with cross-functional teams to execute full-funnel social campaigns tied to product launches
• Serve as regional lead for social signal workstreams
• Manage crisis response and social listening in partnership with global analytics
• Build and defend operating boundaries with adjacent functions
• Report regional performance and investment recommendations to senior social leadership

Description du poste

Ladders seeks a VP, Global Social Media (Americas) to lead social strategy for North America from Needham, MA, with focus on content, community, creator partnerships, and campaign performance. This highly visible role shapes regional investments and crisis response while enabling a social-first brand.

You will partner with marketing, product, analytics, and agencies to drive full-funnel social programs that support product launches and brand growth, scale content, and optimize ROI.