Brand Strategy & Storytelling VP

Zeno Group; New York (NY); On-site; USD 115,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Headspace mental health program

Employee resource groups

Generous vacation & holidays

401(k) planning & life insurance

ZenoFit wellness allowance

Job summary

Zeno Group in New York is seeking a Vice President, Brand to lead integrated communications programs and client relationships for major brands. You will collaborate with senior clients, account teams and cross-functional specialists to craft strategies that connect audience insights, culture and business goals.

You will drive brand storytelling, oversee campaigns across earned, owned, social, creator and experiential channels, guide media and executive visibility, and identify growth

Qualifications

• 10+ years in public relations, communications, brand marketing or related fields within an agency or similar environment.
• Proven success leading integrated brand communications strategies and programs that support business and communications objectives.
• Demonstrated experience counseling senior clients and building trusted relationships with marketing, communications and executive stakeholders.
• Strong understanding of brand strategy, consumer behavior, culture and the evolving communications landscape.
• Experience leading integrated campaigns across earned, owned, social, creator, experiential and other communications channels.
• Strong earned media expertise, with experience guiding media strategy, executive visibility and brand storytelling programs.
• Exceptional writing, storytelling and presentation skills, including experience developing and presenting strategic recommendations to senior clients.
• Proven success identifying opportunities to grow client relationships, expand engagements and contribute to new business efforts.
• Strong financial and operational management skills, including experience overseeing budgets, forecasting, staffing and account performance.
• Experience leading integrated teams and collaborating across disciplines to deliver complex client programs.
• Proven leadership experience, including mentoring, coaching and developing talent.
• Collaborative and adaptable leadership style with curiosity about culture, audience behaviors and emerging communications trends.

Responsibilities

• Lead integrated campaigns, product launches, brand moments and communications initiatives across earned, owned, social, creator, experiential and emerging channels.
• Provide strategic oversight of earned media and executive visibility programs, guiding storytelling, spokesperson strategy and media engagement that strengthen brand relevance and credibility.
• Identify opportunities to deepen client relationships, expand scopes of work and introduce new capabilities while contributing to new business efforts across the Brand practice.
• Lead, mentor and develop team members while fostering a collaborative environment where people can learn, grow and do their best work.
• Oversee account performance, budgets, forecasting, staffing and resources while ensuring strong client service, high-quality work and sustainable business performance.
• Partner across creative, digital, social, creator, analytics and other specialty teams to bring together the right capabilities and deliver integrated solutions for clients.
• Lead, mentor and develop team members while fostering a collaborative environment where people can learn, grow and do their best work.
• Oversee account performance, budgets, forecasting, staffing and resources while ensuring strong client service, high-quality work and sustainable business performance.

Skills

Public relations

Brand marketing

Integrated campaigns

Media relations

Counsel senior clients

Team leadership

Job description

Zeno Group in New York is seeking a Vice President, Brand to lead integrated communications programs and client relationships for major brands. You will collaborate with senior clients, account teams and cross-functional specialists to craft strategies that connect audience insights, culture and business goals.

You will drive brand storytelling, oversee campaigns across earned, owned, social, creator and experiential channels, guide media and executive visibility, and identify growth