VP, Earned Media & Social Strategy Leader

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 121,000 - 174,000; Full time

Benefits offered by this job

Medical coverage

Dental

401k

Paid time off

Job summary

Publicis Groupe in Chicago is seeking a Vice President, Media for MSL’s Consumer Brands practice. You will lead media strategy development and media relations across Consumer Brands accounts, shaping stories with a culture-forward perspective and leveraging nontraditional outlets to influence audiences.

You’ll oversee modern, social-first strategies, stay ahead of trends, and mentor teams to deliver measurable impact in a fast-changing media landscape.

Qualifications

• BA/BS Degree in Public Relations, Communications or a related discipline.
• 8-10+ years of experience in earned media and communications within a consumer-focused agency environment.
• Deep understanding of the evolving media and influencer landscape, spanning journalists and editors, influencers, newsletters, podcasts, social platforms and emerging voices.
• Excellent writing skills with a pulse on culture; ability to craft compelling narratives that earn attention.

Responsibilities

• Lead media strategy development for Consumer Brands accounts and secure coverage.
• Develop modern social-first communications strategies incorporating AI search and discovery behaviors.
• Identify emerging conversations and platform behaviors to create opportunities for brand attention.
• Champion social-first earned thinking with stories across media, social, influencer and communities.
• Elevate creativity from strategy through activation to drive conversation beyond traditional media.
• Develop talent and inspire teams to think bigger and challenge conventions.
• Build and deepen relationships with journalists, editors, creators and emerging voices.

Skills

Media strategy

Storytelling

Written communication

Editorial relationships

Communication skills

Education

BA/BS Degree in Public Relations, Communications or related

Tools

Cision

Muck Rack

AI-enabled research tools

Job description

Publicis Groupe in Chicago is seeking a Vice President, Media for MSL’s Consumer Brands practice. You will lead media strategy development and media relations across Consumer Brands accounts, shaping stories with a culture-forward perspective and leveraging nontraditional outlets to influence audiences.

You’ll oversee modern, social-first strategies, stay ahead of trends, and mentor teams to deliver measurable impact in a fast-changing media landscape.