Senior Strategy Architect – Brand & Media

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 81,000 - 117,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in Chicago is seeking a strategy-focused professional to guide how ideas move from screen to real world across paid, earned and owned media. You’ll bridge creative thinking with media and commerce, oversee research, development, and collaboration with clients to craft final plans.

You’ll join a multi-disciplinary team with audience, brand, media, social and CRM strategy, shaping campaigns with a creative outlook and strong media execution capabilities.

Qualifications

• Be fluent in audience research techniques; databases, ethnography, desk research.
• Have 5+ years of professional experience (media experience not mandatory, but communications strategy is).
• Strong understanding of contemporary laws of brand growth.
• Working knowledge of contemporary media landscape and players.
• Be able to collaborate across skill sets and seniority levels.
• Be a front footed self-starter that chases opportunity and doesn’t wait for it to come.

Responsibilities

• Translate dry media plans into exciting and clear creative opportunities for teams.
• Work with media, social and CRM teams to identify channels, moments, and formats to bring ideas to life.
• Create an integrated campaign structure for cross-team collaboration.
• Immerse teams in the consumer’s world to inspire resonant thinking.
• Demonstrate how to craft best in class consumer journeys with clear audience understanding.
• Develop tactical briefs that motivate creative teams to deliver best in class work.
• Upskill teams on emerging trends and platforms.
• Define the measurement strategy for each campaign.

Job description

Publicis Groupe in Chicago is seeking a strategy-focused professional to guide how ideas move from screen to real world across paid, earned and owned media. You’ll bridge creative thinking with media and commerce, oversee research, development, and collaboration with clients to craft final plans.

You’ll join a multi-disciplinary team with audience, brand, media, social and CRM strategy, shaping campaigns with a creative outlook and strong media execution capabilities.