Chief E‑Commerce Growth Leader | Multi-Brand

Applied Labs; New York (NY); Hybrid; USD 300,000 - 600,000; Full time

Benefits offered by this job

Hybrid Work Schedule (Corporate)

Health Benefits

401K Match

Generous Paid Time Off

Merchandise Discount

Job summary

FULLBEAUTY Brands is seeking a high-impact Vice President of E-Commerce to own the digital performance of its multi-brand portfolio, a P&L-minded leadership role guiding revenue, conversion, traffic, and CLTV in a DTC-led environment.

You will architect the web growth strategy, govern go-to-market execution for each brand, and set performance standards across the organization, collaborating with UX, marketing, data analytics, and IT to accelerate growth.

Qualifications

• 10+ years of progressive e-commerce leadership with P&L or revenue ownership.
• Experience managing digital go-to-market planning across multiple brands.
• Deep hands-on expertise with Salesforce Commerce Cloud and performance analytics.
• Proven track record driving core web KPI improvements (conversion, revenue/visit, AOV).

Responsibilities

• Own e-commerce performance across all brands with revenue, conversion, traffic, and CLTV accountability.
• Set the multi-brand digital vision and translate it into a measurable roadmap.
• Lead platform strategy for SFCC, promotions, catalog management, and storefront performance.
• Drive site optimization through A/B testing and funnel analysis to improve conversion.
• Lead cross-functional collaboration with UX/UI, marketing, data analytics, and IT.

Skills

P&L ownership

Data-driven roadmap

GM mindset

A/B testing

Strategic partnerships

Personalization strategy

Executive leadership

Education

Bachelor's degree required

MBA or advanced degree preferred

Tools

Salesforce Commerce Cloud

Job description

FULLBEAUTY Brands is seeking a high-impact Vice President of E-Commerce to own the digital performance of its multi-brand portfolio, a P&L-minded leadership role guiding revenue, conversion, traffic, and CLTV in a DTC-led environment.

You will architect the web growth strategy, govern go-to-market execution for each brand, and set performance standards across the organization, collaborating with UX, marketing, data analytics, and IT to accelerate growth.