VP, Digital Strategy & Growth: Glossier in NYC

Parfum Worldwide; New York (NY); On-site; USD 250,000 - 350,000; Full time

Job summary

Glossier in NYC seeks a Vice President, Digital Strategy & Growth to own the digital P&L, ecommerce experience, and lifecycle programs. The role drives acquisition, retention, and data-driven growth from the New York headquarters.

You will partner with product and engineering, set the roadmap, and lead analytics to understand what customers actually do. This executive seat anchors an omnichannel strategy and shapes brand-safe performance marketing.

Qualifications

• Executive digital leader with DTC scale experience in beauty, fashion, or premium consumer.
• Fluent in growth economics, retention math, and brand-safe performance marketing.
• Experience owning the digital P&L, CRM, lifecycle programs, and analytics.

Responsibilities

• Own the digital P&L including ecommerce, acquisition, and retention strategy.
• Lead site merchandising, CRM programs, and analytics to inform decisions.
• Set the roadmap with product and engineering; participate on the commercial leadership team.

Skills

DTC growth

Growth economics

Retention analytics

Performance marketing

Job description

• VP, Digital Strategy & Growth: Glossier in NYC

VP, Digital Strategy & Growth: Glossier in NYC

Full-Time

Glossier is hiring a Vice President, Digital Strategy & Growth at its New York headquarters, an executive seat at the company that wrote the direct-to-consumer beauty playbook. Glossier's site and app were once the entire business; today they anchor an omnichannel operation where digital still drives discovery, replenishment, and the data advantage, the online fragrance commerce dynamics our online-selling coverage maps at ground level.

About the Role

The VP owns the digital P&L: ecommerce experience and conversion, acquisition and retention strategy, CRM and lifecycle programs, site merchandising, and the analytics function that tells the company what customers actually do. The role sets roadmap with product and engineering and sits on the commercial leadership team.

Who Should Apply

Executive digital leaders with DTC scale experience in beauty, fashion, or premium consumer, fluent in growth economics, retention math, and brand-safe performance marketing. Full-time, New York based.