Director, E‑Commerce Growth & Experience

FULLBEAUTY Brands; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health Benefits

401K Match

Hybrid Work Schedule

Associate merchandise discount

Generous paid time off

Job summary

FULLBEAUTY Brands is seeking a Director of E-Commerce in New York to lead business performance for a portfolio of brands. You will drive revenue growth, customer acquisition and lifetime value, partnering with Merchandising, Planning and Finance to optimize the online experience and profitability.

You will lead high-performing teams, implement personalization across digital experiences and define go-to-market strategies that balance short-term results with long-term brand health.

Qualifications

• Bachelor's degree required; MBA preferred.
• 10+ years of progressive ecommerce leadership within retail, apparel or consumer brands.
• Ownership of digital businesses with revenue responsibility.
• Experience leading multiple brands or business units within a complex retail org.
• Proven success developing digital go-to-market strategies.
• Strong understanding of customer acquisition, CRM, loyalty and retention.
• Experience leading personalization using data and modern ecommerce tech.
• Knowledge of Salesforce Commerce Cloud and modern ecommerce ecosystems.
• Strong analytical and financial acumen for data-driven decisions.
• Experience leading managers and developing future leaders.
• Exceptional communication and cross-functional influencing skills.
• Passion for customer-centric brands and high-performing teams.

Responsibilities

• Lead the ecommerce business for a portfolio of brands with revenue, conversion and profitability accountability.
• Monitor performance daily, identify opportunities and risks, and take corrective actions.
• Develop annual business plans, seasonal strategies and quarterly growth initiatives with Merchandising, Planning and Finance.
• Lead weekly business reviews using data and customer insights to drive decisions.
• Lead and develop cross-functional ecommerce teams supporting assigned brands.
• Translate brand positioning into digital experiences and lead go-to-market launches.
• Drive personalization initiatives across onsite experiences and customer journeys.
• Establish measurement frameworks to evaluate personalization impact.

Skills

Ecommerce leadership

Go-to-market strategies

CRM & loyalty strategies

Personalization initiatives

Data-driven decisions

Cross-functional leadership

Customer acquisition & lifetime value

Analytical & financial acumen

Team development

Executive communication

Education

Bachelor's degree

MBA preferred

Tools

Salesforce Commerce Cloud

Job description

FULLBEAUTY Brands is seeking a Director of E-Commerce in New York to lead business performance for a portfolio of brands. You will drive revenue growth, customer acquisition and lifetime value, partnering with Merchandising, Planning and Finance to optimize the online experience and profitability.

You will lead high-performing teams, implement personalization across digital experiences and define go-to-market strategies that balance short-term results with long-term brand health.