VP, Director, Engagement Strategy

Adelphi Group; New York (NY); On-site; USD 160,000 - 230,000; Full time

Job summary

Area23 is seeking a VP Director of Engagement Strategy to lead high-impact engagement initiatives, drive account growth, and mentor talent. You will partner with cross-functional teams, run workshops, and shape tactical plans that deliver measurable business results.

You will oversee senior client relationships, present strategic guidance on multi-channel campaigns, and ensure quality across accounts. This role requires 9+ years in healthcare marketing and strong leadership in a fast-paced

Qualifications

• Bachelor's degree in Marketing or related field.
• 9+ years of healthcare marketing experience.
• Proficiency with Word, Excel, PowerPoint to create complex presentations.
• Experience with brainstorming software Stormz, Miro, Mural and Zoom.
• Excellent written and verbal communication; able to present under pressure.
• Strong listening, collaborative, influential leadership.
• Experience leading teams across multiple accounts and priorities.
• Problem-solving and adaptability to changing priorities.

Responsibilities

• Oversee assigned accounts ensuring quality engagement deliverables.
• Interface with senior clients and Account leadership on new business opportunities.
• Mentor junior engagement strategists and develop talent.
• Synthesize insights into actionable plans to drive brand goals.
• Lead engagement strategy deliverables on new business pitches.
• Direct accounts to ensure strategic and creative quality.
• Collaborate with cross-functional teams to deliver results.

Skills

Engagement strategy

Leadership

Workshop facilitation

Client management

Strategic planning

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Stormz

Miro

Mural

Zoom

Job description

Agency:

Area23

Job Function:

Strategy and Planning

Job Subfunction:

Strategy

Job Description:

ABOUT THE JOB

As a VP Director of Engagement Strategy, you will be a strategic leader who spearheads engagement initiatives, cultivating account growth and driving business success. You'll collaborate with cross-functional teams, facilitate workshops, and develop tactical plans that drive results, leveraging your deep understanding of engagement strategy deliverables. As a departmental leader, you will mentor junior talent, advocate for engagement strategy, and ensure seamless project execution. By inspiring teams and influencing strategic decisions, you'll drive business outcomes and agency growth.

A DAY IN THE LIFE

Oversee assigned accounts, ensuring quality engagement deliverables and strategic recommendations.

Interface independently with senior clients and Account leadership on existing and new business opportunities.

Manage and mentor junior-level engagement strategists, fostering career development.

Synthesize insights into actionable plans to drive brand goals, developing impactful engagement strategies.

Build positive relationships with cross-functional teams (account management, strategic planning, media, creative) and partner with senior marketing clients to provide strategic guidance.

Provide insights on on- and offline channels, evaluating value and limitations.

Lead engagement strategy deliverables on new business pitches, presenting to clients and evangelizing engagement strategy's value.

Direct accounts on opportunities, ensuring strategic and creative product quality, and collaborating with larger brand teams.

Drive business outcomes by delivering high-quality engagement strategies and recommendations.

WHAT YOU WILL NEED

Bachelor's degree in Marketing or related field.

9+ years of healthcare marketing experience.

Proficiency in Microsoft Office (Word, Excel, PowerPoint) with ability to create complex presentations.

Experience with brainstorming software (Stormz, Miro, Mural) and online collaboration platforms (Zoom).

Exceptional written and verbal communication skills, with ability to present in high-pressure situations.

Strong active listening skills, with a collaborative and constructive working style, and proven ability to influence others.

Experience leading teams to make informed decisions, with the ability to balance multiple accounts and prioritize tasks.

Strong problem-solving skills with ability to navigate changing priorities.

$160,000 - $230,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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