Senior Manager, Omnichannel Media & Growth

Samsonite; Mansfield (MA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Samsonite in Mansfield, MA seeks a Sr Manager, Integrated Media to develop and optimize full-funnel media strategies that drive brand growth, customer acquisition, and revenue across consumer touchpoints. This role balances performance rigor with omnichannel thinking and partners closely with Brand, Digital Shelf & CRM, in-house agency, channel leads, and ecommerce teams.

This hybrid position requires collaboration with internal and external partners to deliver measurable outcomes, improve media

Qualifications

• 7+ years of experience in integrated media, performance marketing, or omnichannel campaigns.
• Strong analytical and financial acumen with attribution and forecasting.
• Experience managing external agencies, partners, and cross-functional stakeholders.

Responsibilities

• Lead execution and optimization of acquisition and performance marketing programs across paid social, paid search, programmatic display, online video, CTV, and emerging channels.
• Deliver against KPIs including ROAS, CAC, new customer growth, traffic quality, and incremental revenue.
• Manage media budgets, pacing, forecasts, bid strategies, and testing roadmaps to maximize growth.
• Lead testing across audiences, creative, attribution windows, and media mix to improve efficiency.
• Partner with Brand, Creative, Ecommerce, CRM, and channel leads to align on strategy and execution.
• Provide clear performance readouts and actionable recommendations for future investment.

Skills

Integrated media

Performance marketing

Omnichannel marketing

Budget forecasting

Analytics

Stakeholder communication

Team leadership

Tools

GA4

Adobe Analytics

Tableau

Power BI

Datorama

Job description

Samsonite in Mansfield, MA seeks a Sr Manager, Integrated Media to develop and optimize full-funnel media strategies that drive brand growth, customer acquisition, and revenue across consumer touchpoints. This role balances performance rigor with omnichannel thinking and partners closely with Brand, Digital Shelf & CRM, in-house agency, channel leads, and ecommerce teams.

This hybrid position requires collaboration with internal and external partners to deliver measurable outcomes, improve media