VP, Demand Gen — SaaS Growth Leader (Remote)

Realync Corp.; United States; Remote; USD 180,000 - 210,000; Full time

Benefits offered by this job

Remote work option

Health benefits

Collaborative culture

Job summary

Grace Hill is seeking a VP of Demand Generation to build and lead a modern, full-funnel demand engine. This role combines strategic leadership with hands-on execution, scaling a SaaS demand function from early stages to a robust pipeline.

You will shape inbound and outbound motions, own budget, drive ABM with intent data, and set SLA-based processes with Sales. You will work in a remote-capable environment with US-based flexibility or in Fort Worth, TX, reporting to the CMO.

Qualifications

• 10+ years in B2B demand generation including leadership of a team at a SaaS company.
• Experience scaling a SaaS demand function through multiple growth stages.
• Hands-on use of AI tools in daily workflow with measurable gains.

Responsibilities

• Build and lead the Demand Generation function end-to-end (inbound, outbound, and customer marketing).
• Set and own pipeline strategy, targets, and CAC/payback with credible executive reporting.
• Own paid media program budget and channel mix; optimize based on pipeline dollars and payback.
• Lead weekly pipeline reviews with Sales and forecast cadences; ensure clear owners and actions.
• Enforce lead response SLAs with Sales/SDR leadership (24h inbound follow-up).
• Collaborate with Brand/Events to turn conferences into pipeline; set event goals and ROI reporting.
• Design outbound/ABM motion with Sales; define target accounts and intent data usage.
• Run a test-driven roadmap; document hypotheses and metrics for each test.

Skills

Demand generation leadership

HubSpot & Salesforce

ABM and intent data

Inbound & outbound

AI in demand gen

Tools

HubSpot

Salesforce

ZoomInfo

6sense

Bombora

Job description

Grace Hill is seeking a VP of Demand Generation to build and lead a modern, full-funnel demand engine. This role combines strategic leadership with hands-on execution, scaling a SaaS demand function from early stages to a robust pipeline.

You will shape inbound and outbound motions, own budget, drive ABM with intent data, and set SLA-based processes with Sales. You will work in a remote-capable environment with US-based flexibility or in Fort Worth, TX, reporting to the CMO.