Remote VP, Demand Generation - SaaS Growth Leader

Grace Hill; United States; Remote; USD 150,000 - 195,000; Full time

Benefits offered by this job

Remote work option

Competitive compensation

Job summary

Grace Hill is seeking a VP of Demand Generation to build and lead a modern, full-funnel demand engine from the ground up. You will scale inbound and outbound motions, own the pipeline strategy, and drive cross-functional collaboration with Sales, Rev Ops, Brand, and Events.

The role requires a hands-on leader comfortable operating without a fully staffed team in the early months, with a focus on measurable pipeline and revenue outcomes.

Qualifications

• 10+ years in B2B demand generation with leadership experience.
• Direct experience scaling a marketing/demand function in SaaS growth stages.
• Hands-on with HubSpot and Salesforce in reporting and workflows.
• Experience with modern demand-gen tech stack and AI-driven tools.

Responsibilities

• Build and lead the end-to-end Demand Gen function (inbound, outbound, and lifecycle).
• Own pipeline strategy, targets, and reporting to executives.
• Lead paid media budgeting and channel optimization by pipeline value.
• Run weekly pipeline reviews with Sales leadership and set action owners.
• Define SLAs for lead handoff and ensure rapid inbound follow-up.
• Collaborate with Brand, Events, and Rev Ops to tie events to pipeline.
• Design ABM motion with target accounts and intent data.
• Integrate AI into demand-gen workflows with measurable gains.
• Own HubSpot/Salesforce ecosystem and attribution dashboards.

Skills

Demand generation leadership

B2B SaaS experience

HubSpot & Salesforce fluency

Forecasting & reporting

AI in GTM strategy

Cross-functional collaboration

Education

10+ years in B2B demand generation including 4+ years leading a team

Tools

HubSpot

Salesforce

ZoomInfo

6sense

Bombora

Job description

Grace Hill is seeking a VP of Demand Generation to build and lead a modern, full-funnel demand engine from the ground up. You will scale inbound and outbound motions, own the pipeline strategy, and drive cross-functional collaboration with Sales, Rev Ops, Brand, and Events.

The role requires a hands-on leader comfortable operating without a fully staffed team in the early months, with a focus on measurable pipeline and revenue outcomes.