Remote VP of Demand Generation & Growth

Midwest Startups; Fort Worth (TX); Hybrid; USD 176,000 - 215,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Remote work option

Collaborative culture

Job summary

Grace Hill seeks a VP of Demand Generation to lead a modern, full-funnel function in a growth environment. You’ll set strategy, build the team, and roll up your sleeves in year one to drive pipeline and revenue.

You should have deep SaaS demand-gen experience at scale (80M–150M ARR), fluency with HubSpot and Salesforce, and a track record turning inbound and outbound into measurable pipeline and closed revenue.

Qualifications

• 10+ years in B2B demand generation including at least 4 years leading a demand generation team (ideally managers or senior specialists) at a B2B SaaS company.
• Candidates with 8+ years and an exceptional build track record will be considered at the Senior Director level.
• Direct experience scaling a marketing/demand function through significant company growth, ideally in the $80M to 150M+ ARR range or a comparable stage.
• Hands-on fluency with HubSpot and Salesforce: you can look at a workflow or report and know whether it's built correctly, even if you're not the one building it day-to-day.
• Experience managing inbound (SEO/AEO/GEO, content, paid) and outbound/ABM motions; not purely brand or content background.
• Experience partnering with Rev Ops or GTM operations/engineering to build attribution and funnel dashboards.
• Experience turning trade shows and sponsored events into measurable pipeline.
• Hands-on use of AI tools in daily workflow, with examples of efficiency gains.

Responsibilities

• Build and lead Grace Hill's Demand Generation function end-to-end: inbound, outbound, and customer marketing; hire and develop the team.
• Set and own the pipeline strategy and targets: marketing-sourced and influenced pipeline, CAC, and payback; report to exec leadership.
• Own paid media and the program budget end-to-end: channel mix, agency management, and reallocation based on pipeline ROI.
• Lead the weekly pipeline review with Sales leadership and assign owners and next actions.
• Set and enforce lead response and handoff SLAs with Sales/SDR leadership, including 24-hour follow-up on qualified inbound leads.
• Partner with Brand, Events & Communications to turn conferences into pipeline with target account lists and ROI reporting.
• Define outbound/ABM motion with Sales: target account criteria and prioritized sales-ready accounts.
• Apply AI to content, intent data, personalization at scale, and campaign optimization; report time/cost savings.
• Own HubSpot/Salesforce ecosystem at a strategic level, with Rev Ops for day-to-day automation.

Skills

Demand generation leadership

SaaS marketing

Data-driven decision making

Cross-functional collaboration

AI in marketing

Tools

HubSpot

Salesforce

ZoomInfo

6sense

Bombora

Job description

Grace Hill seeks a VP of Demand Generation to lead a modern, full-funnel function in a growth environment. You’ll set strategy, build the team, and roll up your sleeves in year one to drive pipeline and revenue.

You should have deep SaaS demand-gen experience at scale (80M–150M ARR), fluency with HubSpot and Salesforce, and a track record turning inbound and outbound into measurable pipeline and closed revenue.