VP, Corporate Partnerships & Sponsorship Revenue

Forward Madison FC; Madison (WI); On-site; USD 120,000 - 180,000; Full time

Job summary

Forward Madison FC is seeking a strategic VP, Corporate Partnership Sales to lead new sponsorship revenue across Forward Madison FC, Rally Madison FC, and Breese Stevens Field events. The role demands a results-driven leader capable of building high-value partnerships and guiding a team.

You will manage the full sales cycle, develop inventory understanding, collaborate with marketing, and present customized proposals to senior decision-makers, while representing the club at community events and

Qualifications

• Bachelor’s degree or equivalent professional experience.
• Significant experience in sponsorship sales, partnership development, or revenue generation within professional sports, entertainment, media, or related industries.
• Proven track record of achieving and exceeding annual sales goals.
• Strong understanding of solution-based selling.
• Experience developing relationships with company decision-makers.
• Ability to work nights, weekends, and holidays and the event schedule requires.

Responsibilities

• Drive new sponsorship revenue for Forward Madison FC, Rally Madison FC, Breese Stevens Field and the club's academy programs through proactive outreach, relationship development, and strategic prospecting.
• Manage the full sales cycle, including prospecting, pitching, negotiation, and closing partnership agreements.
• Build and maintain a strong sales pipeline with a consistent focus on achieving individual revenue targets.
• Develop a comprehensive understanding of all Club inventory related to Forward Madison FC, Rally Madison FC, Breese Stevens Field and the Academy.
• Lead and develop other corporate partnership sales and activation staff members.
• Represent the Club at a minimum of four community or networking events per month.
• Work with the partnership activation team to create contracts and custom corporate partnership proposals tailored to the prospective partners’ objectives.
• Work with the different departments, specifically marketing, to create new asset inventory that promotes the brands in a positive manner while supporting the goals of prospective partners.
• Work with other departments to ensure that all contracted partnership elements are properly executed and exceed the customer’s expectations.
• When presenting to a customer, cover partnership and ticket options based on the customer’s needs.
• Utilize a CRM system to manage sales pipeline, track communications, and report on progress.
• Provide management oversight of seasonal and intern staff and potentially full-time activation or marketing/ community staff members.

Skills

Sponsorship sales

Partnership development

Revenue generation

Solution-based selling

Relationship development

Event schedule flexibility

Education

Bachelor’s degree or equivalent

Tools

CRM systems

Job description

Forward Madison FC is seeking a strategic VP, Corporate Partnership Sales to lead new sponsorship revenue across Forward Madison FC, Rally Madison FC, and Breese Stevens Field events. The role demands a results-driven leader capable of building high-value partnerships and guiding a team.

You will manage the full sales cycle, develop inventory understanding, collaborate with marketing, and present customized proposals to senior decision-makers, while representing the club at community events and