VP, Consumer Insights & Marketing Strategy

SilverShoots

BLOOMINGTON (MN)

Hybrid

USD 220,000 - 275,000

Full time

4 days ago

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Job summary

International Dairy Queen, Inc. (IDQ) in Bloomington, MN, seeks a visionary Vice President to lead Consumer Insights & Marketing Intelligence. The role shapes research agendas, guides brand health, and drives marketing effectiveness.

You will partner with senior leadership to translate insights into actionable strategies and build a high-performing CI+MI team. The position emphasizes strategic thinking, cross-functional leadership, and strong collaboration across Marketing, Analytics, and

Qualifications

Bachelor’s degree required in Marketing, Business, Marketing Research, Psychology, Behavioral or Cognitive Science, or related field.
Advanced degree or MBA preferred.
15+ years of progressive experience in Consumer Insights, Marketing Insights, Marketing Analytics, Strategy, and related disciplines.
Minimum of 7+ years of experience leading teams and influencing senior executives.
Experience in restaurant, retail, CPG, or consumer-led business; QSR/franchise experience is relevant.

Responsibilities

Lead the Consumer Insights & Marketing Intelligence function and set the strategic roadmap.
Act as trusted advisor to senior leadership with evidence-based recommendations.
Oversee integration of consumer research, brand health, and marketing effectiveness.
Partner with Marketing and cross-functional teams to influence strategy and activation.
Develop high-performing CI+MI team and foster a culture of learning.