Head of Consumer Insights & Marketing Intelligence

International Dairy Queen, Inc.; BLOOMINGTON (MN); On-site; USD 250,000 - 350,000; Full time

Job summary

International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. IDQ operates a vast restaurant system worldwide and is a Berkshire Hathaway subsidiary.

We seek a senior leader to shape consumer insights and marketing intelligence for brand growth and business performance. The Vice President will set the vision, capabilities, and roadmap for the function, guiding high-priority research, building a

Responsibilities

• Lead and translate consumer insights into brand growth strategies.
• Partner with senior leadership to define vision and roadmap for insights function.
• Integrate qualitative and quantitative data to inform marketing decisions.
• Advise cross-functional teams on marketing effectiveness and go-to-market plans.
• Build and mentor a high-performing Insights team.

Skills

Strategic leadership

Consumer insights

Marketing analytics

Team leadership

Stakeholder mgmt

Job description

International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. IDQ operates a vast restaurant system worldwide and is a Berkshire Hathaway subsidiary.

We seek a senior leader to shape consumer insights and marketing intelligence for brand growth and business performance. The Vice President will set the vision, capabilities, and roadmap for the function, guiding high-priority research, building a