CRM Marketing Manager - Digital Campaigns & Growth (Hybrid)

International Dairy Queen, Inc.; BLOOMINGTON (MN); Hybrid; USD 69,000 - 82,000; Full time

Benefits offered by this job

Medical and dental coverage

401K match

Paid time off

Job summary

International Dairy Queen, Inc. (IDQ) in Bloomington, MN, is seeking an Associate Marketing Manager, CRM, to build the brand's digital CRM portfolio from the ground up and drive outbound marketing.

You will plan and execute campaigns across email, push, SMS/MMS, manage calendars, and collaborate with internal teams and vendors to boost incremental visits and sales while ensuring data privacy compliance.

Qualifications

• 3-5 years CRM experience.
• Bachelor's degree in marketing, communications, or related course of study.
• Proven track record for successful management of projects from conception to completion.
• Experience with customer lifecycle and/or promotional strategy.
• Knowledgeable in marketing automation, database tools, and CRM analytics.
• Experience fostering effective partnerships with agency and/or vendor partners.
• Experience with Braze a plus.

Responsibilities

• Plan and deliver CRM campaigns across email, push, SMS to influence customer behavior.
• Lead campaign management, calendar planning, and marketing communications.
• Drive CRM automation strategies to increase visits and revenue.
• Ensure compliance with CAN-SPAM, ADA, and SMS regulations.
• Coordinate with internal and external stakeholders to meet brand standards.

Skills

CRM experience

Project management

Cross-functional collaboration

Strong writing

Detail-oriented

Time management

Education

Bachelor's degree in marketing, communications, or related course of study

Tools

Braze

Job description

International Dairy Queen, Inc. (IDQ) in Bloomington, MN, is seeking an Associate Marketing Manager, CRM, to build the brand's digital CRM portfolio from the ground up and drive outbound marketing.

You will plan and execute campaigns across email, push, SMS/MMS, manage calendars, and collaborate with internal teams and vendors to boost incremental visits and sales while ensuring data privacy compliance.