CRM Marketing Manager – Digital Campaigns & Loyalty

International Dairy Queen, Inc.; Minnesota; Hybrid; USD 69,000 - 82,000; Full time

Job summary

International Dairy Queen, Inc. (IDQ) is seeking an Associate Marketing Manager, CRM, based at our Bloomington, MN headquarters. You will lead CRM campaigns across email, push, SMS/MMS and app messaging to drive incremental visits, boost check size, and strengthen brand loyalty.

You will partner with stakeholders, manage the CRM calendar, and ensure compliance with CAN-SPAM, ADA, and SMS regulations while optimizing digital marketing programs.

Qualifications

• 3-5 years CRM experience.
• Bachelor's degree in marketing, communications, or related course of study.
• Proven track record for successful management of projects from conception to completion.
• Experience with customer lifecycle and/or promotional strategy.
• Knowledgeable in marketing automation, database tools, and CRM analytics.
• Experience fostering effective partnerships with agency and/or vendor partners.
• Experience with Braze a plus.

Responsibilities

• Act as the subject matter expert for digital channel marketing as it pertains to large, branded activations.
• Partner with internal and external stakeholders to ensure all campaign deliverables follow strategic plans, meet brand standards, and help achieve digital marketing goals.
• Oversee the planning and management of the CRM campaign calendar.
• Review campaign performance and suggest opportunities for program enhancement/improvement.
• Support the development of ongoing test initiatives that drive incremental revenue and improvements in digital engagement.
• Demonstrate solid technical skills and knowledge of CRM tools and data flow as it pertains to our email and app messaging.
• Develop digital marketing best practices to protect consumer data and ensure compliance with CAN-SPAM, ADA, and SMS regulations.
• Manage the internal communications plan and development of communication.
• Facilitate the end-to-end processes for CRM initiatives by managing project schedules and tracking progress from project briefing through to creative development and execution.
• Drive improved efficiency through automation and process improvement.
• Review all creative for content and design accuracy.
• Tests all email, push notifications, and SMS/MMS for functionality prior to deployment.
• Monitor and report on email program health to proactively identify and resolve any issues.
• Main point of contact for IDQ’s customer support team, addressing inquiries related to CRM initiatives and assisting in issue resolution to ensure overall customer satisfaction.

Skills

CRM experience

Project management

Marketing automation

CRM analytics

Vendor partnerships

Education

Bachelor's degree in marketing, communications, or related course of study

Tools

Braze

Job description

International Dairy Queen, Inc. (IDQ) is seeking an Associate Marketing Manager, CRM, based at our Bloomington, MN headquarters. You will lead CRM campaigns across email, push, SMS/MMS and app messaging to drive incremental visits, boost check size, and strengthen brand loyalty.

You will partner with stakeholders, manage the CRM calendar, and ensure compliance with CAN-SPAM, ADA, and SMS regulations while optimizing digital marketing programs.