Chief, Consumer Insights & Marketing Intelligence

Dairy Queen; BLOOMINGTON (MN); On-site; USD 220,000 - 320,000; Full time

Job summary

International Dairy Queen, Inc. in Minneapolis, MN, seeks a strategic leader to serve as Vice President, Consumer Insights & Marketing Intelligence. You will oversee consumer behavior, marketplace dynamics, and marketing effectiveness to accelerate brand growth.

You will establish vision, capabilities, and roadmaps for insights, embed consumer perspectives in planning, and guide a high-performing team to deliver actionable intelligence that drives business results.

Responsibilities

• Lead high-priority consumer learning initiatives from framing questions to design, synthesis, and activation.
• Oversee brand health, equity, and marketing effectiveness analytics to inform strategy.

Job description

International Dairy Queen, Inc. in Minneapolis, MN, seeks a strategic leader to serve as Vice President, Consumer Insights & Marketing Intelligence. You will oversee consumer behavior, marketplace dynamics, and marketing effectiveness to accelerate brand growth.

You will establish vision, capabilities, and roadmaps for insights, embed consumer perspectives in planning, and guide a high-performing team to deliver actionable intelligence that drives business results.