VP, Brand Strategy and Creative Services

Medline Industries, Inc.; Northfield (MN); On-site; USD 269,000 - 404,000; Full time

Benefits offered by this job

Competitive total rewards package

Continuing education & training

Global growth potential

Job summary

Medline Industries, LP seeks a VP Brand Strategy & Creative Solutions to lead enterprise brand, marketing strategy, and creative services across products and customer segments. You will oversee content, design, packaging, and AI-enabled marketing, driving growth and strong brand equity.

The role requires building cross-functional partnerships and delivering measurable outcomes while guiding organizational change and talent development in a fast-paced environment.

Qualifications

• 12+ years in brand strategy and marketing leadership.
• 5+ years leading large, multi-functional teams.
• Experience driving AI-enabled marketing and change.
• Strong executive presence and stakeholder influence.
• Experience managing enterprise budgets and priorities.

Responsibilities

• Define and lead enterprise brand and marketing strategy aligned to objectives.
• Develop differentiated value props, positioning, messaging, and GTM plans.
• Drive segmentation, targeting, and journey mapping for growth.
• Lead creative services, design, copywriting, and packaging.
• Oversee marketing operations, content strategy, and governance.
• Establish KPIs and apply data-driven approaches to optimize programs.
• Foster AI-enabled capabilities and scalable marketing workflows.
• Develop leaders and retain high-performing teams.

Skills

Brand strategy

Marketing leadership

AI in marketing

Content strategy

Marketing operations

Budget management

Executive presence

Stakeholder management

Education

Bachelor's degree

MBA or advanced degree

Tools

Workfront

Aprimo

Job description

Job Summary

The Vice President, Brand Strategy & Creative Services will lead the development and execution of comprehensive brand and creative strategies that drive market growth and enhance brand equity. This senior leadership role oversees all creative functions, including brand strategy, design, copywriting, and packaging. Additionally, the VP leads the marketing operations team encompassing content management and the full account executive team, ensuring seamless collaboration and delivery of impactful marketing initiatives.

Job Description

VP Brand Strategy & Creative Solutions

CORE JOB RESPONSIBILITIES

1. Brand & Marketing Strategy

• Define and lead enterprise brand and marketing strategy, ensuring alignment with business objectives and customer needs.
• Lead teams responsible for developing differentiated value props, positioning, messaging frameworks, and go-to-market strategies across products, solutions, and customer segments.
• Drive customer segmentation, audience targeting, and journey mapping to improve customer acquisition, engagement, retention, and lifetime value.
• Establish strategic marketing priorities and integrated marketing plans that strengthen brand equity, accelerate growth, and deliver measurable business outcomes.

2. Creative, Brand & Design Excellence

• Lead creative services, including design, copywriting, and packaging ensuring a cohesive and compelling differentiated brand presence across all channels and customer touchpoints.
• Establish creative standards and governance that reinforce brand consistency and drive business results.
• Champion innovative storytelling, content development, and visual communication strategies that enhance audience engagement and strengthen market positioning.

3. Marketing Operations, Content Strategy & Capability Development

• Lead marketing operations strategy, including resource planning, workflows, technologies (e.g. Workfront and Aprimo) to maximize efficiency, scalability, and effectiveness.
• Develop content strategy and drive full execution including alignment, governance, creation, distribution, and measurement to drive impact and accelerate speed to market.
• Oversee marketing project management and account services functions, ensuring successful delivery of strategic initiatives, campaigns, and business priorities.
• Identify and implement opportunities for process optimization, automation, and operational efficiency that improve productivity and maximize marketing effectiveness.

4. Performance & AI Enablement

• Establish KPIs that align marketing investments with business objectives and apply data-driven approaches to optimize marketing programs, resource allocation, and organizational performance.
• Ensure AI is a part of everything we do to drive efficiency and scale.
• Foster a culture of experimentation, testing, innovation, and continuous learning to enhance marketing effectiveness and ROI
• Establish governance and standards that ensure responsible, scalable, and effective use of AI across the marketing organization. Partner with Digital, Data & Analytics, and IT to integrate AI capabilities into marketing workflows and systems.

5. Organizational Leadership & Talent Development

• Lead cross-functional initiatives that strengthen brand value, accelerate growth, improve customer experience, and enhance organizational effectiveness.
• Build strong relationships across the organization (Marketing, Sales, Product Divisions, HR, Finance, IT, and Operations) to drive alignment, accountability, and successful execution of strategic priorities.
• Cultivate a performance-oriented culture grounded in learning, experimentation, adaptability, and results.
• Successfully navigate ambiguity, lead change, and drive alignment in a dynamic, fast-paced environment.
• Develop and retain high-performing leaders and teams while fostering a culture of collaboration, accountability, innovation, and continuous improvement.
• Provide strategic direction for annual planning, budgeting, organizational design, and resource allocation.

BASIC QUALIFICATIONS

• 12+ years of progressive leadership experience in brand strategy, marketing, creative services, marketing ops, and content strategy, including 5+ years leading large, multi-functional teams.
• Proven ability to drive Marketing strategies through to successful execution, resulting in positive business outcomes and profitability
• Strong business acumen with the ability to translate market opportunities and customer insights into strategic initiatives, operational improvements, and measurable results.
• Deep expertise in brand strategy, customer insights, creative development, content operations, marketing technologies, and organizational effectiveness.
• Strong understanding of enterprise content strategy, digital asset management, content lifecycle management, and scalable content production models.
• Experience leading marketing transformation initiatives involving AI, automation, content operations, marketing technology, and change management.
• Demonstrated success implementing AI-enabled marketing capabilities and driving adoption of emerging technologies to improve business outcomes.
• Proven success developing and scaling marketing capabilities, processes, technologies, and teams that drive measurable business growth and operational excellence.
• Exceptional executive presence, communication skills, and the ability to influence stakeholders at all levels of the organization.
• Experience managing significant budgets, competing priorities, and enterprise-wide initiatives in complex organizations.

EDUCATION

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field required.
• MBA or other advanced degree preferred.

Medline Industries, LP, and its subsidiaries, offer a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

The anticipated salary range for this position: $269,000.00 - $404,000.00 Annual

The actual salary will vary based on applicant’s location, education, experience, skills, and abilities. This role is bonus and/or incentive eligible. Medline will not pay less than the applicable minimum wage or salary threshold.

Our benefit package includes health insurance, life and disability, 401(k) contributions, paid time off, etc., for employees working 30 or more hours per week on average. For roles where employees work less than 30 hours per week, benefits include 401(k) contributions, paid time off, as well as access to the Employee Assistance Program, Employee Resource Groups and the Employee Service Corp. For a more comprehensive list of our benefits please click here.

We’re dedicated to creating a Medline where everyone feels they belong and can grow their career. We strive to do this by seeking diversity in all forms, acting inclusively, and ensuring that people have tools and resources to perform at their best. Explore our Belonging page here.

Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified individuals without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, neurodivergence, protected veteran status, marital or family status, caregiver responsibilities, genetic information, or any other characteristic protected by applicable federal, state, or local laws.