VP Brand & Community Engagement Leader

Jolt Credit Union

Saginaw, Northern (MI, KY)

Hybrid

USD 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Medical plans

Dental insurance

Vision insurance

401(k) match

457(b) match

Flexible Spending Account

Employee Assistance

Wellness bonus

Paid time off

Job summary

Jolt Credit Union in Saginaw, MI is seeking a VP Brand Engagement to lead the experience our members feel when interacting with us. This is a highly visible, strategic role shaping marketing, communications, community engagement, partnerships, and the member experience.

Reporting to the President & CEO, you will steward the brand, drive digital engagement, strengthen internal communications, and build meaningful relationships with community partners while scaling brand ambassadors across the

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field; credit union or banking experience strongly preferred.
7-10 years of leadership experience in marketing, communications, branding, and community engagement, with 3-5 years in sales, public relations, or business development.
Exceptional communication, strategic thinking, project management, and relationship-building skills.
Strong knowledge of digital marketing, analytics, public relations, media, graphics, and design.
Proficiency with Microsoft Office and marketing-related systems, including MCIF.

Responsibilities

Develop and execute a long-term brand engagement strategy aligned with mission, values, and Service Promise.
Lead community engagement via nonprofit partnerships, sponsorships, scholarships, and volunteer initiatives.
Oversee marketing tactics including digital channels, analytics, and vendor management.
Guide internal communications and executive messaging to keep employees informed and engaged.