Chief Engagement & Brand Officer

Carrick Professionals; Raleigh (NC); Hybrid; USD 180,000 - 260,000; Full time

Job summary

The Carolinas Credit Union League, based in North Carolina/South Carolina, seeks an SVP of Engagement to lead member engagement, marketing, communications, and professional development. You will shape a unified member experience across NC and SC and report to the President/CEO.

You will oversee a team and partner with diverse stakeholders to advance strategic goals, with a focus on growth, retention, and brand strength. Hybrid work with two in-office days is required.

Qualifications

• Bachelor's degree in marketing, communications, business administration, nonprofit management, public relations, or a related field.
• Master's degree preferred.
• Ten or more years of progressively responsible leadership experience in associations, nonprofits, professional societies, chambers of commerce, or membership-based organizations.
• Strong experience in marketing, communications, and brand strategy.
• Proven ability to lead cross-functional teams and organizational change.
• Demonstrated experience managing departmental budgets and resources.
• CAE (Certified Association Executive) credential preferred.
• Experience serving multi-state, statewide, or regional membership organizations preferred.
• Familiarity with advocacy and government relations environments preferred.

Responsibilities

• Develops and implements a comprehensive engagement strategy aligned with the Association's strategic plan; serves as strategic advisor to the President/CEO on member trends and stakeholder needs.
• Operates within broad guidelines set by the President/CEO; approves annual goals, objectives, and budget for engagement, marketing, membership, and professional development functions.
• Fosters a member-centric culture and identifies opportunities to strengthen member value and organizational growth; ensures superior member experience.
• Establishes measurable goals and KPIs for engagement, communications, marketing, membership, and professional development initiatives.
• Provides executive oversight of the Association's professional development offerings, aligned with member needs and increased program participation.
• Leads strategies for membership recruitment, retention, renewal, and re-engagement; grows membership and retention.
• Oversees member engagement initiatives, communities, chapters, councils, committees, and volunteer leadership programs.
• Manages marketing, communications, brand strategy, events, sponsorships, and initiatives to drive growth and visibility.
• Guides digital engagement and member experience improvements through CRM and analytics.
• Builds and leads a high-performing team; ensures staff development and budget/resource management.

Skills

Strategic leadership

Member engagement

Marketing leadership

Executive presence

Data-driven decision making

Education

Bachelor's degree in marketing, communications, business administration, nonprofit management, public relations, or related field

Master's degree preferred

Tools

CRM experience

Job description

The Carolinas Credit Union League, based in North Carolina/South Carolina, seeks an SVP of Engagement to lead member engagement, marketing, communications, and professional development. You will shape a unified member experience across NC and SC and report to the President/CEO.

You will oversee a team and partner with diverse stakeholders to advance strategic goals, with a focus on growth, retention, and brand strength. Hybrid work with two in-office days is required.