VP, Brand Strategy - Healthcare Growth

Avalere Health Group; Oregon; Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

401K with match

Life and disability insurance

Medical, dental, and vision plans

Hybrid and remote work options

20 vacation days + 1 personal day

Public holidays

Wellbeing resources

Fertility and family leave policies

Global mobility opportunities

Job summary

Avalere Health seeks a VP, Brand Strategy to lead transformative insights and brand campaigns across healthcare clients. You will collaborate with strategy, account, creative, and scientific teams to deliver strategic recommendations that drive meaningful results.

You will guide discovery of brand and product strategy, including go-to-market plans, and lead workshops with clients to shape strategy, messaging, and campaigns that resonate in regulated environments.

Qualifications

• 10+ years in brand strategy or related roles, preferably in healthcare.
• Proven ability to lead strategy across complex accounts from start to finish.
• Experience developing brand positioning, messaging and go-to-market strategy.
• Experience with audience insights, segmentation and patient journeys.

Responsibilities

• Act as strategic partner to clients to solve challenges and drive brand stewardship.
• Own discovery and development of brand and product strategy including go-to-market plans.
• Lead client meetings and workshops to support strategy foundations and campaigns.
• Translate brand value proposition to experience and client outcomes.
• Collaborate with clients and creative teams to define audience needs and proof points.
• Lead qualitative and quantitative research to deepen audience understanding.
• Ensure activations reflect brand strategy principles and mentor the team.
• Support SVP in expanding the capability set.

Skills

Brand strategy

Strategic planning

Storytelling

Facilitation

Presentation

Cross-functional leadership

Job description

Avalere Health seeks a VP, Brand Strategy to lead transformative insights and brand campaigns across healthcare clients. You will collaborate with strategy, account, creative, and scientific teams to deliver strategic recommendations that drive meaningful results.

You will guide discovery of brand and product strategy, including go-to-market plans, and lead workshops with clients to shape strategy, messaging, and campaigns that resonate in regulated environments.