VP, Brand Strategy — Transform Brand & Experience (Remote)

Avalere Health Group; United States; Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

401K match

Life insurance

Disability coverage

Medical plan

Dental plan

Vision plan

Flexible work

Job summary

Avalere Health is seeking a VP of Brand Strategy to lead transformative insights and drive brand strategies across healthcare accounts. You will collaborate with strategy, account, creative, and scientific teams to produce strategic recommendations that deliver measurable brand results.

The role requires senior-level leadership, autonomy, and experience in developing positioning, messaging, and go-to-market strategies for complex healthcare initiatives.

Qualifications

• 10+ years in brand strategy or related roles, preferably in healthcare or life sciences.
• Ability to independently lead strategy across complex accounts from direction setting to delivery.
• Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, and campaign strategy.
• Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers.
• Skilled storyteller, facilitator, and presenter with the ability to translate complex information into clear, compelling narratives.
• Collaborative cross-functional leader with ability to partner across disciplines and guide teams toward aligned outcomes.

Responsibilities

• Serve as strategic partner to clients, delivering proactive, out-of-the-box brand solutions and acting as a brand steward.
• Own discovery and development of brand and product strategy including go-to-market strategy, business strategy, and creative strategy.
• Lead client meetings and workshops to support strategic foundations, competitive strategy, brand innovation and experience.
• Partner with engagement strategy to translate brand value proposition to a desired experience.
• Collaborate with clients and creative teams to unearth target audience needs, unique value propositions, and supporting reasons to believe.
• Lead qualitative and quantitative research & insights projects to support deeper understanding of target audience needs.
• Ensure all activations reflect and pull-through brand strategy principles and diagnose misalignment when needed.
• Support SVP, Strategy in development and expansion of capability set.

Skills

Brand strategy leadership

Strategic planning

Storytelling

Cross-functional collaboration

Client engagement

Autonomy in ambiguity

Go-to-market strategy

Research & insights

Job description

Avalere Health is seeking a VP of Brand Strategy to lead transformative insights and drive brand strategies across healthcare accounts. You will collaborate with strategy, account, creative, and scientific teams to produce strategic recommendations that deliver measurable brand results.

The role requires senior-level leadership, autonomy, and experience in developing positioning, messaging, and go-to-market strategies for complex healthcare initiatives.