Chief Brand Architect for Proactive Health

Superpower,-Inc; San Francisco (CA); In loco; USD 180.000 - 260.000; Tempo pieno

Descrizione del lavoro

Superpower is hiring a VP Brand in San Francisco to own brand strategy, integrated campaigns and the brand investment plan, shaping why people choose Superpower and how we reach new audiences. This is a hands-on leadership role: you’ll write briefs, shape messaging, review copy and design, and build a team and partner network to deliver campaigns from idea to impact.

You’ll collaborate with Paid Media, Product, Clinical and Member Experience to ensure promises are credible and reflected in the

Competenze

• You have owned a consumer-brand function with budgets and teams.
• Campaigns or launches you personally led, with audience reach.
• You can explain changes in awareness or acquisition and your contribution.
• You write briefs and give precise feedback across copy, design and storytelling.
• You have built and developed teams and managed external partners.

Mansioni

• Own brand strategy, positioning and messaging direction.
• Lead integrated campaigns from idea through production, launch and evaluation.
• Set the calendar, audience, distribution plan and business outcomes for campaigns.
• Define brand expression and maintain creative standards across teams.
• Build community, events and social strategies to deepen engagement.
• Measure brand impact, awareness and demand, and adjust investments.
• Lead the brand team and manage external partners and vendors.

Conoscenze

Brand leadership

Brand strategy

Campaign management

Team leadership

Brief writing

Descrizione del lavoro

Superpower is hiring a VP Brand in San Francisco to own brand strategy, integrated campaigns and the brand investment plan, shaping why people choose Superpower and how we reach new audiences. This is a hands-on leadership role: you’ll write briefs, shape messaging, review copy and design, and build a team and partner network to deliver campaigns from idea to impact.

You’ll collaborate with Paid Media, Product, Clinical and Member Experience to ensure promises are credible and reflected in the