VP, B2C & Digital Growth

Lakeshore Learning Materials; Carson (CA); On-site; USD 170,000 - 300,000; Full time

Benefits offered by this job

Paid parental leave

Excellent medical/dental/vision

401(k) with company contribution

Flexible benefits

On-site preschool for employees’ kids

On-site gym for all levels

Casual dress

Job summary

Lakeshore Learning Materials is seeking a veteran VP of B2C & Digital Marketing to lead vision, strategy, and growth for consumer and digital marketing. You will align loyalty, lifecycle, CRM, email, social, paid media, SEO and ecommerce to boost customer acquisition, engagement and revenue.

The role requires senior leadership of a multi-team marketing org, collaboration with eCommerce, Merchandising, Product Development and Creative, and a focus on driving lifetime value for teachers, parents,

Qualifications

• 12+ years of experience in digital marketing within an eCommerce environment.
• 8+ years in a management role leading digital performance marketing teams in B2C commerce, including other managers.
• Demonstrated success developing and executing growth strategies that drive customer acquisition, retention, engagement, customer lifetime value and revenue.
• Deep expertise across the B2C marketing ecosystem, including loyalty, CRM, lifecycle, email, social, paid media, SEO, digital commerce and omnichannel marketing.
• Experience overseeing significant marketing investments, including budget planning, forecasting, performance measurement and ROI management.
• Strong command of customer journey mapping, audience segmentation, personalization, testing and marketing analytics.
• Experience leading marketing transformation initiatives, such as new technologies, processes or operating models.

Responsibilities

• Shaping the B2C and digital marketing vision, strategy and growth agenda, integrating loyalty, acquisition, retention, eCommerce, CRM, social and performance marketing to drive revenue, customer lifetime value and market share.
• Overseeing the B2C marketing portfolio, budget and resource allocation, and ensuring accountability for revenue, profitability, conversion, retention and return on marketing investment (ROMI).
• Architecting loyalty, retention and customer lifecycle programs that turn first-time buyers into longtime Lakeshore families across digital and retail channels.
• Synthesizing consumer insights, market intelligence, competitive trends and digital analytics to identify growth opportunities and improve the end-to-end customer experience.
• Leading omnichannel and performance marketing across paid media, SEO, email and social, using audience segmentation, personalization and testing to optimize the customer journey.
• Building, coaching and mentoring a high-performing marketing organization where people are encouraged to experiment, learn and grow, developing future leaders and resolving critical talent gaps as the business grows.
• Transforming marketing capabilities by integrating new technologies, processes and operating models that support future growth.
• Influencing executive decisions and collaborating with eCommerce, Merchandising, Product Development and Creative to align marketing priorities with company growth goals and represent the teachers and families we serve.

Skills

Digital marketing

eCommerce

Customer lifecycle

CRM

Email marketing

SEO

Paid media

Omnichannel

Marketing analytics

Team leadership

Job description

Lakeshore Learning Materials is seeking a veteran VP of B2C & Digital Marketing to lead vision, strategy, and growth for consumer and digital marketing. You will align loyalty, lifecycle, CRM, email, social, paid media, SEO and ecommerce to boost customer acquisition, engagement and revenue.

The role requires senior leadership of a multi-team marketing org, collaboration with eCommerce, Merchandising, Product Development and Creative, and a focus on driving lifetime value for teachers, parents,