VP, B2C Growth & Digital Marketing

Lakeshore Learning Materials; Carson (CA); On-site; USD 170,000 - 300,000; Full time

Benefits offered by this job

Bonus eligible

Paid parental leave

Medical/dental/vision coverage

401(k) retirement plan

Flexible benefits

On-site preschool

On-site gym

Employee discount

Casual dress

Job summary

Lakeshore Learning Materials is seeking a VP of B2C & Digital Marketing to lead the vision, strategy and growth for our consumer and digital marketing programs, shaping loyalty, CRM, email, social, paid media, SEO and digital commerce to drive acquisition, retention and revenue.

You’ll lead a multi‑team organization, partner with eCommerce, Merchandising, Product Development and Creative, and translate market insights into omnichannel growth that strengthens Lakeshore’s brand with teachers,

Qualifications

• 12+ years of digital marketing in an eCommerce environment.
• 8+ years in a management role leading digital performance marketing teams in B2C.
• Proven growth strategies driving acquisition, retention, engagement and revenue.
• Deep expertise across loyalty, CRM, lifecycle, email, social, paid media, SEO, omnichannel marketing.
• Experience overseeing large marketing investments, forecasting and ROMI.
• Strong customer journey mapping and analytics experience.
• Experience leading marketing transformation initiatives.

Responsibilities

• Shape the B2C and digital marketing vision and growth agenda across channels.
• Oversee marketing portfolio, budget and ROMI accountability.
• Architect loyalty and lifecycle programs across digital and retail channels.
• Leverage consumer insights and analytics to identify growth opportunities.
• Lead omnichannel and performance marketing across paid, SEO, email and social.
• Build and mentor a high-performing marketing organization.
• Drive marketing capability through new technologies and operating models.

Skills

Digital marketing leadership

eCommerce expertise

Growth strategy

Customer journey mapping

ROMI management

Omnichannel marketing

Marketing analytics

Job description

Lakeshore Learning Materials is seeking a VP of B2C & Digital Marketing to lead the vision, strategy and growth for our consumer and digital marketing programs, shaping loyalty, CRM, email, social, paid media, SEO and digital commerce to drive acquisition, retention and revenue.

You’ll lead a multi‑team organization, partner with eCommerce, Merchandising, Product Development and Creative, and translate market insights into omnichannel growth that strengthens Lakeshore’s brand with teachers,