VP, B2B Marketing Practice & Programs

associationofnationaladvertisers; New York (NY); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Flexible scheduling

Paid time off

Casual dress code

Job summary

The Association of National Advertisers (ANA) in New York City is seeking a Vice President, B2B Marketing Practice to lead a year-round B2B program portfolio, including Members-Only Conferences and Masters Academies. You will translate member insights into practical resources, playbooks, and tools while shaping engaging executive experiences.

You will collaborate with the Senior VP and B2B team to drive strategy, oversee event planning, content development, and executive engagement, ensuring

Qualifications

• Bachelor's degree required.
• 7–10 years of experience in B2B marketing, marketing strategy, associations, or conferences.
• Experience managing complex events or programs from planning through execution.
• Experience working with senior marketing executives and external partners.

Responsibilities

• Lead planning and execution of key B2B events and member experiences (conferences, academies, roundtables).
• Own events end-to-end: agendas, venues, speakers, partners, logistics, and post-event follow-through.
• Serve as a senior on-site B2B Practice lead, ensuring high-quality programs.
• Develop content and frameworks from discussions, research, and partnerships into reusable assets.
• Mentor committees, connect work to Leadership Council priorities, and drive member value.

Skills

Highly organized

Executive stakeholder management

Content thinking

Strategic planning

Education

Bachelor's degree

Job description

The Association of National Advertisers (ANA) in New York City is seeking a Vice President, B2B Marketing Practice to lead a year-round B2B program portfolio, including Members-Only Conferences and Masters Academies. You will translate member insights into practical resources, playbooks, and tools while shaping engaging executive experiences.

You will collaborate with the Senior VP and B2B team to drive strategy, oversee event planning, content development, and executive engagement, ensuring