North America B2B Field Marketing VP

Mastercard; Purchase (NY); Hybrid; USD 217,000 - 359,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401k with match

Fitness reimbursement

Job summary

Mastercard’s Services B2B Marketing team seeks a Vice President to lead the North America regional field marketing strategy, aligning with sales and global product marketing. You will translate global priorities into regionally relevant campaigns, drive demand, and scale integrated programs to accelerate pipeline and revenue impact.

You will collaborate with multiple stakeholders, coach a high-performing team, and deliver insights through regular business reviews, ensuring program quality and

Qualifications

• B2B marketing experience, including leading demand generation/field marketing teams in financial services, payments, consulting, SaaS, or enterprise technology.
• Ability to align marketing strategy with senior sales leaders, build joint plans, and drive measurable pipeline and revenue outcomes in a matrixed organization.
• Strong cross-functional collaboration with product, product marketing, and sales to translate complex positioning into in-market campaigns.

Responsibilities

• Lead the North America Services field marketing strategy and integrated program plan (quarterly/annual) focused on pipeline creation and deal influence.
• Develop and execute field-led tactics including account-based programs, executive engagements, events, webinars, and sales plays.
• Build operating rhythms with Sales: joint planning, campaign intake, prioritization, and measurement of leads and pipeline.
• Translate global Services messaging into North America-relevant assets and identify gaps for regional roadmap input.
• Partner with cross-functional stakeholders to deliver integrated programs and launch readiness.
• Lead, coach, and develop a high-performing field marketing team with clear objectives.
• Deliver executive-ready reporting through monthly/quarterly business reviews to leadership.

Skills

B2B marketing

Demand generation

Field marketing

Account-based marketing

Leadership

Strategic planning

Analytics

Budget management

Travel 20%

Job description

Mastercard’s Services B2B Marketing team seeks a Vice President to lead the North America regional field marketing strategy, aligning with sales and global product marketing. You will translate global priorities into regionally relevant campaigns, drive demand, and scale integrated programs to accelerate pipeline and revenue impact.

You will collaborate with multiple stakeholders, coach a high-performing team, and deliver insights through regular business reviews, ensuring program quality and