VP, B2B Growth Marketing & Programs

Association of National Advertisers; New York (NY); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Health and wellness benefits

401k with company match

Flexible scheduling

Paid time off

Casual dress code

Incentives

Rewards

Job summary

The Association of National Advertisers (ANA) in New York City seeks a Vice President, B2B Marketing Practice to lead year-round B2B strategy, programs, events, and member experiences that deliver value for ANA members. You will oversee planning of conferences, academies, executive sessions, and content development, translating insights into practical resources.

This role blends strategic leadership with hands-on event execution in a fast-paced, collaborative environment, working with senior

Qualifications

• Bachelor's degree required.
• Experience managing complex conferences or programs.
• Strong project management and organizational skills.
• Experience working with senior marketing executives and external partners.
• Ability to translate discussions into actionable content and programs.

Responsibilities

• Lead planning and execution of key B2B events and member experiences (conferences, Academies, roundtables, working sessions).
• Own events end-to-end: agendas, venues, speakers, partners, logistics, and post-event follow-through.
• Serve as on-site senior B2B Practice lead, manage issues in real time, ensure high-quality execution.
• Develop content for committees, conferences, and working sessions; turn insights into reusable products and resources.
• Coach and provide strategic oversight to committees; connect work to leadership priorities.

Skills

Highly organized

Executive communication

Project management

Team leadership

Education

Bachelor's degree

Job description

The Association of National Advertisers (ANA) in New York City seeks a Vice President, B2B Marketing Practice to lead year-round B2B strategy, programs, events, and member experiences that deliver value for ANA members. You will oversee planning of conferences, academies, executive sessions, and content development, translating insights into practical resources.

This role blends strategic leadership with hands-on event execution in a fast-paced, collaborative environment, working with senior